Example of a Business Plan

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Think 365 DESIGNS

Think 365 DESGINS is a NEWLY established company that offers services like creative solutions, brand building & first-rate design. Think 365 DESIGNS

Think 365 DESGINS is a NEWLY established company that offers services like creative solutions, brand building & first-rate design. Company Portfolio
Company Portfolio

Table of Contents
EXECUTIVE SUMMARY2
DESCRIPTION OF THE BUSINESS3
Vision, Mission Statement and Long Term Objectives3
Vision3
Mission3
Long-term Objectives3
Structure of the Business3
Services3
Legal Requirements4
SWOT ANALYSIS4
MARKETING PLAN5
Market research5
Marketing mix6
Product/Service6
Price6
Place6
Promotion7
People7
Physical Environment7
Process8
COMPETITION8
FINANCIAL STATEMENT9
Projected income statement9
Projected Balance sheet10
Budget………………………………………………………………………………………………12

EXECUTIVE SUMMARY

Think 365 DEsigns is a small graphic design and advertising agency which is situated in the East London area. Our purpose is providing quality and creative solutions to suit its clients' needs. We offer mainly 3 services: creative solutions, brand building & first-rate design. We also offer other services like: Advertising campaigns, art direction, branding, design, direct marketing, exhibition stands, internal communications, layout & typesetting, merchandising material, photography & retouching, presentations & promotional items, sales incentives, sales promotions, CD and book jacket design. Think 365 DEsigns is based in 10 Old Transkei Road, East London. Ludwe Mpiyakhe is an experienced graphic design artist who runs the agency with various qualifications and is the sole employee of the agency. Hopefully in the next 8 months or two, the business is hoping to employee two more experienced workers to become part of the staff to ease the production of the business. Think 365 DEsigns aim, is to offer businesses a fresh perspective relating to creative solutions and design. Ludwe brings to the agency a boost in creativity where he offers his creative and business skills. Most companies and agencies offer good business packages but we here at Think 365 DEsigns we bring both an artistic design focus as well as a practical mind-set that adds value to the services we offer. We also believe in creating solutions that have both creative elements combined with balanced, business ideas and we rely on having one-on-one interactions with clients so that we can fully meet our clients’ preferences.

DESCRIPTION OF THE BUSINESS

Vision, Mission Statement and Long Term Objectives

Vision

To expand our operations and continue to grow into a larger business, to be the leading graphic design agency in the southern Africa continent and to continue to broaden the minds of our clients.

Mission

Here at Think 365 DEsigns we believe in offering our clients the most creative and business packages at the same time leaving them a fresher and innovative way at running their business operations and build on developing their brand.

Long-term Objectives

* To develop and grow to profitability in two years
* To expand in experienced staff and build our own building or move into a larger office space for the business * To have a firm that provides the target customers with valuable services and have a work environment which is fun, creative for everyone. * To work with large well known company

* To turn my business into a close corporation in 3 years’ time

Structure of the Business

Think 365 Designs is a sole proprietorship owned and operated by Ludwe Mpiyakhe

Services

Think 365 Designs provides cooperate identity to small or medium size company. Some of the services offered are advertising, marquees, logos, branding, and packaging.  Pricing is project-based cost.  The project cost will be determined at an hourly cost depending on how much time is needed...
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