- Examining the Use of Social Media and Its Impact on Corporate Commerce

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Title| Examining the Use of Social Media|

Assessment A, Part One - Examining the Use of Social Media and its Impact on Corporate Commerce| Determine the pros and cons of the listed social media sites.| Blogger Con: Too much information - public disclosure

Blogger Pro: Ability to receive instant feedback from product demographic Digg Con: Not a good way to build buzz in the beginning
Digg Pro: Not a good way to build buzz in the beginning
Facebook Con: Ability to incorporate elements of other social media sites Facebook Pro: Ability to incorporate elements of other social media sites Facebook Pro: Ability to filter comments via an approval mechanism Flickr Con: Limited access from target audience

Flickr Pro: Media convergence - showing text, screen shots, videos Metacafe Con: Not relevant to the niche audience
Metacafe Con: Not a good way to build buzz in the beginning
Metacafe Pro: Character limits
Twitter Con: Too much information - public disclosure
Twitter Con: Ability to receive instant feedback from product demographic Twitter Pro: Ability to post relevant, up-to-the-minute news and updates Twitter Pro: Ability to create a community
Youtube Con: Security - possible transmission of untrustworthy links Youtube Pro: Media convergence - showing text, screen shots, videos Youtube Pro: Mobility - viewing on a cell phone adds to the audience Youtube Pro: Ability to incorporate elements of other social media sites|

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Assessment B - Examining the Use of Social Media and its Impact on Corporate Commerce| How can social media sites help us build our brand?|
Reaching the huge amount of people, with little cost, with the ability to monitor customer feedback and delete what is necessary.|
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How can we best reach our target audience?|
Facebook has a huge group of members, but using their advertising service we will be able to appeal to millions of potiential customers|
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How can it help our corporate commerce to show...
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