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ASSIGNMENT 3
MARKETING PRACTICES AMONG MALAYSIAN COMPANY

Learning outcome:
* Study the marketing activities of a particular local company. * Analyze the marketing practices among Malaysian companies. * Collect and communicate information gathered from a real business setup.

Output:
1. A written report. (5%)
2. 25-30 minutes presentation to class.(10%)

Reference:
* Required textbooks (refer to courseplan)
* http://www.ukm.my/fep/perkem/pdf/perkemIV/PERKEM2009-2-12.pdf * http://www.theentrepreneur.my/?p=2726
* http://www.uctv.tv/shows/Overview-of-Pharmaceutical-Industry-Marketing-Practices-13822 * http://www.uctv.tv/shows/Direct-to-Consumer-Pharmaceutical-Marketing-13887 * http://www.youtube.com/watch?v=MGCELiX0bWk

* http://www.youtube.com/watch?v=dUJ0d7xUMLQ
* http://dontpanic-marci.blogspot.com/2011/04/segmentation-positioning.html

Task:
1. This is a a group assignment with maximum of 3 group members. 2. Choose ONE of Malaysian company listed below.

NO| COMPANY| BRANDNAME|
i. | Kopitiam Asia Pacific Sdn Bhd| Oldtown White Coffee| ii. | Secret Recipe Cakes & Cafe Sdn Bhd| Secret Recipe| iii. | PappaRich Group Sdn Bhd| Pappa Rich Kopitiam|
iv. | Marrybrown Fried Chicken Sdn Bhd| Marrybrown|
v. | Naza Tutti Frutti (M) Sdn Bhd| Tutti Frutti|
vi. | Coffee Scene Sdn Bhd| Bangi Kopitiam|

3. Analyse the company’s :
a. Development & Milestone
b. SWOT
c. Porter 5 Forces
d. Current Marketing Mix
4. Develop an Annual Marketing Plan for year 2014 (based on; Ansoff Matrix and Marketing mix strategies etc).

Evaluation:
Refer to the Evaluation Form attached. Marks will be converted to 20% of the coursework allocation.
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