Every Indian Every Day

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  • Topic: Value product, Brand, PepsiCo
  • Pages : 33 (4633 words )
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  • Published : May 2, 2013
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Every Indian Every Day!
Can YOU help PepsiCo India realize this vision?

Manu Anand (President, India Region) is a happy man. PepsiCo in India is the largest F&B company, with consistent high double digit growths across the portfolio. A frequent award winner for business achievements, socially responsible corporate, best employer etc…, he has every reason to be feeling satisfied.

However, success never rests on its laurels, and yeh dil always maange more! One of Manu’s challenges is that even while PepsiCo growth is so healthy, it is largely from the middle of India’s affluence pyramid. To truly realize the immense potential of the India opportunity, PepsiCo must touch every Indian’s life every day! Inviting India’s brightest young minds to help Manu draw up exciting plans that will make Indra even more proud of the India region’s performance…

Q: How can PepsiCo grow profitably across
India‟s affluence pyramid?
Case structure: 1. About PepsiCo 2. PepsiCo India and our Vision 3. The India Business – some fundamentals 4. Our Business Problem 5. Some Insights that can help you unlock the problem 6. What we need from you 7. How we will evaluate

Q: How can PepsiCo grow profitably across
India‟s affluence pyramid?
Case structure: 1. About PepsiCo 2 PepsiCo India and our Vision 3. The India Business – some fundamentals 4. Our Business Problem 5. Some Insights. that can help you unlock the problem 6. What we need from you 7. How we will evaluate

PepsiCo: Great Performance, Great Values!
World No.3 in FMCG
Ranked 1st in 2011 Dow Jones Sustainability World Index F&B sector $26 mm contribution to foundation causes

Revenues $65 bn

Presence in 200 countries with over 500 brands

Water Global AwardsEnvironmental Company of the Year

World No.2 in F&B

22 brands > $1 bn sales each

3rd in CR Magazine- 100 Best Corporate Citizens

285,000 employees

Q: How can PepsiCo grow profitably across
India‟s affluence pyramid?
Case structure: 1. About PepsiCo 2. PepsiCo India and our Vision 3. The India Business – some fundamentals 4. Our Business Problem 5. Some Insights that can help you unlock the problem 6. What we need from you 7. How we will evaluate

A brave and ambitious vision for PepsiCo India
Nourishing & Delighting Every Indian Every Day
Most Loved Brands
> Local connect & relevance > Offer great value

Most Innovative Products
> Highly differentiated > Healthy and delicious

Most Powerful GTM System
> Most accessible products > Most affordable & visible

Most Loved Company
> Our Consumers > Our Environment

PepsiCo India: An Exciting Journey
2012 2011

2010

2009

VOLUME

2006 2000 1999 1996 1995 1998 2002

2008

1993

TIME

PepsiCo India: Performance with Purpose!

CII National Award Water Management

Golden Peacock Award Water Conservation

AMCHAM Innovative CSR Award Kolkata Plant

Social Governance Award “Waste to Wealth”

Water Digest Award For Water Practices

PepsiCo Award Environmental Sustainability

Q: How can PepsiCo grow profitably across
India‟s affluence pyramid?
Case structure: 1. About PepsiCo 2. PepsiCo India and our Vision 3. The India Business – some fundamentals 4. Our Business Problem 5. Some Insights that can help you unlock the problem 6. What we need from you 7. How we will evaluate

Success driven by cohesive strategy across business components 1. A wide range of ready to drink beverages (LRB) and salty snacks LRB: Carbonated soft drinks (CSDs), Juice drinks, water, sports drinks, ice tea Foods: Potato chips (PC), Extruded snacks, Baked crackers and Oats

2.
3.

Wide manufacturing footprint helps delivery at optimum cost
Lovemark Brands
Lay’s, Pepsi, Kurkure, Mt Dew, Slice, Tropicana, Quaker... Own retail store space (racks and coolers) for all our categories Nimbooz, Aliva, Gatorade, Lipton Ice Tea Top FMCG recruiter at campus, Awarded “Great Place to Work” consistently

3 plants, 14 bottling units...
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