Tourism is now becoming the major industry that makes millions of money to Thailand in a year. The attention has been given to the quality of tourism and our own attractions whether a natural attractions (Beaches, mountains, lakes), historical attractions that contains a very long and memorable history of our country, or even a shopping facilities in Thailand that is being considered one of the great shopping paradises in South East Asia. Another significant in tourism industry in Thailand at the very moment also includes the sustainable tourism. Thailand’s tourism industry attracts millions of people from all around the world in each year.
A successful tourism industry will enhance the positive image of Thailand, leading to its better perception as a tourist destination. The overall satisfaction in the tourism of Thailand seemed to be the most crucial factor that influences the tourists for their repeat visitation to Thailand whether for the tourism purpose or others purposes. Thus, in order to become a successful and a leading in Tourism Industry it’s very important for us to have a completely understanding on the tourists’ perceptions on the quality of Thailand’s tourism.
This report is the presentation of tourists’ perception survey which divided into four main parts;
Section A: Trip Characteristics
Section B: Evaluation of Thailand’s Tourism Amenities
Section C: Personal Data
Section D: Overall Satisfaction
Data Collection Methodology
Quantitative data collection involves gathering numerical data using structured questionnaires or observation guides to collect primary data from individuals. The data range from trips characteristics, evaluation of Thailand’s tourism amenities, personal data, and overall satisfaction. Business researchers often refer to quantitative data collection as survey research. Since our research involves collecting information from the large sample of individuals, survey research is the... [continues]
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(2008, 10). Evaluation Thailand Torism's Services and Facilities. StudyMode.com. Retrieved 10, 2008, from http://www.studymode.com/essays/Evaluation-Thailand-Torisms-Services-Facilities-171580.html
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