The video concept compares the iPhone 6 to the iPhone 5, hinting at how Apple could modify the design of its existing handset to accommodate a larger 5.7-inch display.…
Having been a loyal user of android smart phones for almost three years, it has experienced great features that these mobile gadgets offer. A decent one offers instant internet access, personal task organisation and good entertainment capabilities including seamless gaming as well as music and video play back. People have accorded higher regards to flexibility of a phone to suit my immediate needs and provision of new features not found in other phones. As a technology savvy with an insatiable urge to explore new gadgets, most of the people stay on the lookout for captivating features that come with new gadgets. Consequently, my decision to buy the new iPhone 5 about two weeks ago is arguably quite natural for me, given my inclination to keep pace with technological advancements. The greatest concern was value for money, given the budget constraints of most of the students. So far this garget has proven to meet most, but not all, of the expectations I have in it as outlined in this review.…
The differences between the phones may be minimal but that small change makes the iPhone 5 a more preferable choice of phone. The new features apple created have improved in many ways making iPhone 5 one of the most technological in the market.…
The ongoing competition amongst smartphone companies never ceases to amaze the consumer. There are multiple features that consumers, including myself, consider when desiring to upgrade to a new smartphone. The next line of smartphones should have a more durable LED display, with a scratch-resistant glass for input, a minimum of 4G Internet speeds, a faster processing operating system, and a longer battery lifespan that can be charged wirelessly. We will compare the features of the up coming Samsung Galaxy S3 and Apple’s iPhone 5. Hopefully this will make it much easier to choose your new smartphone. First, let us take a look at the Samsung Galaxy S3. Note, all of these features are anticipated!…
iPhone targets consumers who need to store any kind of information and communicate and people who want entertainment on the go. The following plan analyzes the SWOT (Strengths, Weaknesses, Opportunities and Threats) and the PEST (Political, Economic, Social and Technological) and other situational analysis of the iPhone and the smartphones market. After that, we determined the objectives of this plan. According to our objectives we targeted segments consist of professionals, students, corporate users and health care workers. And according to consumer and market needs and some feedbacks, we determined the feature of the product, which has been developed and designed to meet the needs of each segment we are targeting. In addition, we implemented the pricing strategies we are going to use. Finally, a control plan designed to keep our whole plan in control and in continuous update.…
iPhone 5s is our most refined iPhone to date. It is meticulously designed, engineered, and crafted. But it's the remarkable innovation inside the iPhone 5s that sets a new precedent. It's not just rampant technology for technology's sake. Every single component, every process, has been considered and measured to make sure that it's truly useful, and that it actually enhances the user's experience.…
The principal conclusions of this report show that the iPhone is a successful product that combines interesting features: iPod, internet browser and mobile phone, which satisfy the customer’s needs moreover it is also exceeding their expectations thanks to its fashionable design. However the UK current mobile market is very competitive, so Apple will have to deal with tough competition against established mobile phone manufacturers. The report finally comes up with some recommendations that can help improving Apple’s performance and the marketing environment for the iPhone, these are mainly:…
Since Apple’s foundation on April 1, 1976(1), it has been climbing to the top of the world’s biggest and most valuable companies via the many breakthroughs in technology particularly the iPod, iMac and MacBook. However, ever since Apple’s famous CEO, Steve Jobs, passed away last year, Apple has rapidly gone downhill. The shoes Steve left seem to be too big for the new CEO Tim Cook; he seems to prefer to sail the big ship named Apple into safe harbor in order to avoid the many big waves from Samsung and Nokia. Unfortunately, all Apple’s new products make people miss Steve’s enthusiasm. One of those false blockbuster new items is the iPhone 5, which was released last month. For Apple fans, the iPhone 5 is simply frustrating. Apple’s loyal customers have been disappointed by the new iPhone 5 because of its decreased applications, appearance and abilities.…
At launching 2007 the iPhone Apple, Inc. was new entrant in the market of mobile handsets in the Porter’s 5 forces framework (Porter, 1985). Although it was not the highest technology standard on the market it was perceived by Apple customers as the pinnacle of the mobile handset hardware because of two main factors: the offering was from a firm, being strongly branded and recognized as an innovative firm, well known by its MAC-s and iPOD. In fact iPhone, bearing mostly used features of the iPOD, was supplementary product to other existing products of the firm. Nevertheless its user friendly design and elegance, combined with the buzz of expectation of a new product that the firm created, turning its brand fans into willing to buy buyers pushed Apple in a leading market position that continued with certain fluctuations with the next iPhone generations (Diagam No. 1). Most users praise at premium the easy to use interface and the sleek design. The most common complaint appears for users in the time to get used to the touch screen keyboard. The iPhone has gained a competitive advantage due its technological difference from other phones, but not only – the remarkable communication of the new Apple product – series of metaphoric stories of Apple CEO Steve Jobs, explaining not what the offering is, but why the firm designed it for the users and how, engaged emotionally the customers. Apple correctly predicted the stupendous success of the iPhone and contracted Samsung as an exclusive hardware supplier for NAND Flash RAM. In spite the mobile handsets market is standardized and strongly competitive, Apple has invested significant money and effort into not allowing the iPhone to be positioned as a commodity item, but as a simple, unique and superior product (iPhone and the others in the mobile sets industry, similarly positioned as Mercedes in the car industry and Bang and Olufsen in the hi-fi…
Apple’s most known products are the Mac computers, the iPhone, the iPad, the iPod and the Apple TV. It continually improves the standard of its products by adding new and infrequent features to its products. This report is based on the iPhone 5, which is the latest release of all the Apple products. It has been redesigned and is the…
The iPhone 6 is larger yet even thinner than before, many may say its better in every way ("Apple", 2014). It has a smooth metal surface with a new Retina HD display, its more powerful and more power efficient. This phone puts hardware and software functions in perfect continuous unison, it’s like no other ("Apple", 2014). Not only does it have Retina HD display it has higher contrast dual domain pixels for more accurate color and wide view angles. The camera has a UV light liquid crystals so they lie exactly where they should. The crystal delivers a superior viewing experience with shaper text and deeper blacks ("Apple", 2014).…
To help Apple figure out what can be done to maintain and/or surpass its current level of success within the smartphone market Team D created and administered a ten question survey. The purpose of the survey is to gain knowledge on what consumers think about the iPhone and determine any desired changes to ensure Apple’s top rating within the smartphone market. The results of the survey will be analyzed to identify any trends or similarities between all of the different respondents.…
References: Dak. (2012). “iPhone 5 Review – What’s Up and What’s Not”. Retrieved from .…
The high cost of the iPhone 5 has brought it to “rock star” status for many in the Smartphone world and considered a sign of wealth although consumers typically do not pay cash, sign a contract, and basically pay with credit. Other factors contributing to demand is perceived quality of Apple products and the availability and price of competing products. This September a new gadget was released though it was not completely new. Apple released the iPhone 5c. The phone boasts a few fun changes, most notably a choice of colors that were previously unavailable and a…
When the iPhone was first released out in to the public in June of 2007, it was an instant hit, but Apple is always looking to increase its market share in the smart phone industry. The smart phone industry is such a competitive market that innovation and consistent improvement are a must. As the iPhone’s product life cycle continues to move forward, Apple will need to stay on top of their marketing strategies to remain successful, especially as the product reaches maturity.…