Evaluation of Jameson's, "Fear and Loathing in Globalization"

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Evaluation of Jameson’s, “Fear and Loathing in Globalization”

In Jameson’s review, he explores the views and values that are represented by Gibson’s Pattern Recognition. He dives into Cayce Pollard’s world of “spring-loaded furniture” and extracts, through careful selection, a world in which Capitalism has run its wasteful destructive course. In this evaluation I seek to explore the views and values Jameson presents, looking closely at the sources Jameson used.

When looking at Jameson’s article its easy to see that he concentrates on the capitalized nouns that are present within the text, “Fruit T-shirt”, “Buzz Rickson’s MA-1”, “Harajuku schoolgirl shoes”. He believes that “everything is slowly being named” (Jameson’s review) that is to say brand names are taking over the current universe. This argument is in complete opposition to the ideas, views and values that Cayce presents and that Cayce upholds. Gibson describes Cayce as being a “design-free zone”, but Jameson uses Cayce’s choice of “fashion” of “brand name clothes” in his argument that in the current world this sort of fashion centricity is due to the wasteful Capitalist ideals that besot Cayce’s world. The liberal use of brand names used by Gibson to describe Cayce, to Jameson “conveys . . . instant obsolescence” yet “She can only tolerate things that could have been worn, to a general lack of comment, during any year between 1945 and 2000.” This last quote manages to destroy the credibility that Jameson’s argument over page 8 may have, as obviously the things she wears are not wasteful fashion items. In Jameson’s review of page 8, he focuses exclusively on the fact that everything possesses a title name and that this branding reflects the wasteful ideals of Cayce’s world, these assumptions he draws from page 8 are in complete opposition to the character that is Cayce and to her views and values.

Jameson uses page 23 to reinforce his Marxist ideologies within our minds. Cayce sees...
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