Evaluation of Information Strategies

Topics: Source, Drug test, Mass media Pages: 5 (1869 words) Published: November 6, 2010
The evaluation of information strategies consists of adopting useful communication strategies. This concept is done by collecting, analyzing, and evaluating information as a method of creating a message. Evaluating information strategies begins by determining the content and context of the message. After determining the content and the context of the message, the communicator can begin the preparation of the search questions. With the search questions, multiple points of view come into play. Different points of view produce different information sources. This is the time when the communicator should determine the appropriate information sources. Informal, journalistic, and library sources are all possible appropriate information sources. Once the decision has been made on the appropriate sources, these sources must be monitored to ensure the most informative sources are being used. As soon as the information sources have been monitored, the search for information on the chosen topic can commence. When the information search has completed, the evaluation of the information from the sources is ready to begin. The evaluation of these sources includes inspecting the credibility, recognizability, and verifiability of the information sources. Synthesizing the information follows the evaluation of the information from the discovered sources. Synthesizing the information consists of clearing out any other useless information in the message. Synthesizing also frees the message of any bias and it also identifies the minimum and the maximum story that the message is telling. The message is now ready to be created but before it can be crafted the social and professional responsibility of the message creator must be covered. The most challenging step in the information process is figuring out exactly what a message should consist of and why it is being created. The analysis of the message is made up of the content and the context. The content of the message is made up of information about a selected topic. In determining the content, the topic of the message will be discovered. Topic terminology is part of the message content. Topic terminology is used by people in dissimilar branches of learning. The terminology is only used by the people that can decode the jargon to speak with expert writers. “The language of a topic is the key that opens the door to discussion of most subjects.” (Hansen & Paul, 2004). By understanding the language the communicator can be more precise in the next part of evaluating the information. Gathering information for the message comes from asking some specific questions. The questions who, what, when, where, and how are used to aid in gathering information for the message. Once some of these questions have been answered, the context of the message is then evaluated. The context of the message is evaluated first by figuring out who the audience will be. “Knowing your audience is the key to how information is selected and evaluated, and how messages are created and delivered.” (Hansen & Paul, 2004). There are many different audiences for all types of messages. The message has to have a purpose. One example of a message purpose is to provide information. Informing, educating, and entertaining are also examples of the message purpose. Messages have to meet certain time and space restrictions. These restrictions are enforced by the context contained in the message. Choosing the context of the message can be controlled by different issues such as deadlines and cost efficiency. There are many different media formats by which the message is received. Print media release messages that can be saved over time and they can be reviewed in the future. Broadcast media sends out picture and sound along with the statement being made by the message. The combination of print and broadcast media is known as digital media. Digital media delivers the message by well-known devices such as a computer and a cell phone. Analyzing the...
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