Evaluation of Impact of Advertisement in Awareness and Demand of the Commodity Product
Abstract
The research is on the basis of A STUDY ON “Evaluation Of Impact Of Advertisement In Awareness And Demand Of The Commodity Product” in ASAHI INDIA GLASS LTD.
Asahi India Glass Ltd. (AIS) is the largest integrated glass company in India, manufacturing a wide range of international quality automotive safety glass, float glass, architectural processed glass and glass products.AIS is jointly promoted by the Labroo family; Asahi Glass Co. Ltd., Japan and Maruti Suzuki India Ltd. AIS have the following three Strategic Business Units (SBUs):
* Automotive Glass Unit – AIS Auto Glass * Float Glass Unit – AIS Float Glass * AIS Glass Solutions Ltd – AIS Glass Solutions .
The Indian Glass Industry is still at nascent stage and it is rapidly developing. The glass industry is very organized. The business environment is getting more competitive by the entry of new players beside the three major companies as Saint Gobain, AIS and Modiguard.
Introduction
Problem statement
The impact of advertisement on the demand of commodity product specifically Glass is to find out. India is the only country where glass as commodity product is being advertised on TV. But their effectiveness in impacting consumers mind for using more glass is not clear. How the ad affects the market share and perception of the glass in the mind of consumers is to be figured out
Scope of the Study
The study will be conducted in India with limited scope of A and B class cities where 80%(building material) commodities are sold. Primary focus of the study will be on Glass. The most of the survey is limited to Mumbai and nearby city around it.
Literature survey
This is the most researched topic and various methods were adopted to check the effectiveness of advertising by different researchers. But that previous research has not specifically measured the impacts of advertising and brand value, and their joint effect, on firm performance for the glass kind of commodity product. We
The research is on the basis of A STUDY ON “Evaluation Of Impact Of Advertisement In Awareness And Demand Of The Commodity Product” in ASAHI INDIA GLASS LTD.
Asahi India Glass Ltd. (AIS) is the largest integrated glass company in India, manufacturing a wide range of international quality automotive safety glass, float glass, architectural processed glass and glass products.AIS is jointly promoted by the Labroo family; Asahi Glass Co. Ltd., Japan and Maruti Suzuki India Ltd. AIS have the following three Strategic Business Units (SBUs):
* Automotive Glass Unit – AIS Auto Glass * Float Glass Unit – AIS Float Glass * AIS Glass Solutions Ltd – AIS Glass Solutions .
The Indian Glass Industry is still at nascent stage and it is rapidly developing. The glass industry is very organized. The business environment is getting more competitive by the entry of new players beside the three major companies as Saint Gobain, AIS and Modiguard.
Introduction
Problem statement
The impact of advertisement on the demand of commodity product specifically Glass is to find out. India is the only country where glass as commodity product is being advertised on TV. But their effectiveness in impacting consumers mind for using more glass is not clear. How the ad affects the market share and perception of the glass in the mind of consumers is to be figured out
Scope of the Study
The study will be conducted in India with limited scope of A and B class cities where 80%(building material) commodities are sold. Primary focus of the study will be on Glass. The most of the survey is limited to Mumbai and nearby city around it.
Literature survey
This is the most researched topic and various methods were adopted to check the effectiveness of advertising by different researchers. But that previous research has not specifically measured the impacts of advertising and brand value, and their joint effect, on firm performance for the glass kind of commodity product. We