Convention Venue Management
Evaluation of the Hong Kong Convention and Exhibition Center
Hong Kong, which has a good geographical location, a well-developed infrastructure system, and adequate supply of hotel rooms, is a good place for developing convention and exhibition market. Hong Kong Convention and Exhibition Center (HKCEC) was established in 1988 after which Hong Kong exhibition industry experienced rapid growth leading Hong Kong to establish its position as Asia’s trade fair capital and a premier international convention and meeting location. Few years before, HKCEC gained many rewards globally, such as The Best Convention and Exhibition Center by 16th TTG Travel Reward 2005. Therefore it must have much strength that we need to study from. However, in recent years, its position is challenged by nearby cities such as Singapore and Shanghai. The weaknesses of HKCEC also need to be analyzed in order to provide constructive suggestion to it. The HKCEC will be evaluated in numerous aspects, namely Convention Building, Facilities and Services, Accessibility, Accommodation, Food and Beverage and Entertainment.
Convention Building, Facilities and Services
The convention venue itself must be the main concern to both the organizer and attendee of the convention or exhibition, therefore, an in-depth analyze should be done in order to evaluate its good and bad. First of all, the size of HKCEC is the main weakness of it. Although from its second expansion project it was enlarged by 19,400 sqm additional exhibition space and it presently provides 66,000 sqm of purpose-built exhibition space, 20,000 sqm of multi-functional venues and 5,500 sqm of event support space. It is still considered as not big enough when facing the increasing competitions from the nearby cities. The head of the HKCEC thinks a third expansion is necessary to keep the venue competitive. He said the big events have left the city for larger venues elsewhere. (Wan,...
Please join StudyMode to read the full document