Coursework Due Date: 2nd MARCH 2012
Word count: 1,568
Tourism is one of the words used all over the world nowadays. According to WTO (world tourism organisation) tourism is “traveling to and staying in places outside usual environment for not more than 1 consecutive year for business, leisure and other purposes not related to the exercise of an activity remunerated from within the place visited”. In other words a person traveling/a tourist who goes to different places outside his usual environment for leisure, business or other purpose like to visiting friends and relatives. There are many different types of tourism such as religion tourism; traveling to places like Jerusalem, health tourism; traveling to spa centres, educational tourism, leisure tourism, etc.
This essay will argue that transportation takes a vital part in the development of tourism. The essay will focus on two different types of transportation; low cost carriers and high speed trains. It will explain how low cost carriers and high speed trains affected the development of tourism industry, even though there are many more different types transport which influenced tourism development, including: ships, eco transportation, coaches etc. Transport is highly related to tourism as it connects the tourism generating countries and the destination regions. According to Stephen J. Page (2005:P16) “transport is responsible for movement between two places so any activities can be undertaken”, it highlights the importance of transport for tourism industry.
The role of LCC (low cost carriers) in the development of tourism industry
Airline industry in Great Britain started developing in early 1920s in the post-war period, when government found that air carriers used for war, could be also used for carrying people to different regions and after even to different countries. British government then introduced British Airways as their first scheduled airline. BA intended to become global carrier and overcome competition with other partners but everything changed dramatically after low cost carriers were introduced. Since then the entire airline industry has changed in 180 degrees angle. Low cost carriers were introduced in 1971, the first low cost airline was established in the United States and it was named Southwest Airlines. Great Britain took a little bit longer and in 1990 introduced their budget airlines Easy Jet and Ryanair.
Budget airlines were totally different from scheduled ones, as they only offered a basic service which is needed to get to one place from another. Budget airlines only offered a seat so there were no extra charges whereas scheduled airlines offered meals and other additional services which increased their prices. Ryanair is one of the best known low cost airlines and now there is a discussion that they are planning to change the way they charge for a plane ticket, they are planning to charge for a ticket in accordance with the human’s body weight, the same as they do it with luggage currently. This is a good example of how frills free airlines keeps up in the market.
Since the low cost carriers were introduced tourism industry changed. Before only upper class people were able to travel and have holiday whereas after introduction of budget airlines even the working class is able to travel and have a holiday outside their country.
Scheduled airlines were also highly affected as they had to adapt to the new needs of customers, this is when BA merged with Flybe another Britain’s low cost carrier. This way scheduled airlines were also able to compete with low cost carriers. They kept their previous customers and increased the possibility to receive more new ones. Scheduled airlines also had to refocus their segment markets this is when they admitted they have something what budget airlines do not have. Budget airlines...