The geographical area where the research was conducted is at Midvalley Megamall and there is a convenience sampling of 30 Big Apple and Krispy Kreme customers. This research design and the population of these two organizations are described. The instrument in this research used to collect the data, which including methods implemented to maintain validity and reliability of the instrument, are also described. 3.1Research Design
This research is design to evaluate the customer’s satisfaction of which brand of donut can satisfied them better. A quantitative approach which involves analysis of numerical are use to carry out this research. Quantitative research is to determine the relationship between one thing and another in a population Hopskins (2008). Surveys also may used for descriptive, explanatory and exploratory research. A descriptive survey design was used. A survey is a data collection tool used to gather information about individuals (Cherry, 2009). In this research, the information was collected through self-administered questionnaires distributed personally to the subjects by the researcher. 3.2Research Location
The research was conducted at Big Apple and Krispy Kreme, Midvalley Megamall which this shopping centre is located in between Klang Valley and Kuala Lumpur. Midvalley Megamall can be divided in few main courts, which are Center Court, North Court, and South Court. Because of its location is strategic, which can make people easy to reach there, so, this shopping centre are visit by many people no matter it is a public holiday or not. 3.3Research Subject
A convenient sample of 30 subjects was selected from Big Apple and Krispy Kreme. Sample is a finite part of statistical population whose properties are studied to gain information about the whole (Mugo ,nd). A convenient sample consists of subjects included in the study because they convenient accessibility to the researcher（Lunsford & Lunsford,...