European Cosmetics Industry

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A Study of the European Cosmetics Industry
Final Report

Prepared for: European Commission, Directorate General for Enterprise and Industry Prepared by: Global Insight, Inc.

October 2007

Contact Information

Emilio Rossi Managing Director Business Planning Solutions, Europe Global Insight, (Italy) srl. Via S. Maria Segreta 6 20123 Milan +3902 8648 130 emilio.rossi@globalinsight.com Antonia Prlic Principal 1 Adelaide Street East Suite 2505, P.O. Box 198 Toronto, Ontario, M5C 2V9 Canada +1 416 682-7312 antonia.prlic@globalinsight.com Robert Hoffman Senior Consultant 1 Adelaide Street East Suite 2505, P.O. Box 198 Toronto, Ontario, M5C 2V9 Canada +1 416 682-7311 robert.hoffman@globalinsight.com

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Table of Contents
INTRODUCTION AND STRUCTURE OF THE STUDY........................................... 1 I. BROAD MARKET STUDY - MACRO/MICROECONOMIC CHARACTERISTICS...................................................................................................... 2 SUMMARY ........................................................................................................................ 2 I.1 - MARKET SIZES ......................................................................................................... 3 I.2 - PER CAPITA COSMETICS CONSUMPTION ................................................................... 5 I.3 - MARKET SEGMENTS ................................................................................................. 7 I.4 - MAIN PRODUCT TRENDS ........................................................................................ 14 Market Size and Main Product Trends - EU15 ........................................................ 14 Market Size and Main Product Trends – EU 12............................................................ 18 I.5 - COUNTRY SUMMARIES ........................................................................................... 21 Market Size and Main Product Trends – Europe........................................................... 21 Market Size and Main Product Trends – United States................................................. 47 Market Size and Main Product Trends – Japan ............................................................. 51 Market Size and Main Product Trends – China............................................................. 53 I.6 - MARKET SIZE FORECAST ........................................................................................ 54 Methodology .................................................................................................................. 54 Results............................................................................................................................ 55 I.7 - STRUCTURE OF INDUSTRY AND PRODUCTION ......................................................... 58 Production Value Comparison....................................................................................... 58 Comparison to the Overall Manufacturing Industry...................................................... 60 Employment and Structure of Companies ..................................................................... 61 Purchase of Intermediate Goods and Services............................................................... 62 Unit Labour Costs .......................................................................................................... 65 Labour Productivity ....................................................................................................... 65 Number of Small and Medium-Sized Enterprises ......................................................... 69 II. NATURE OF COMPETITION......................................................................... 71

II.1 - KEY GLOBAL COSMETICS INDUSTRY PLAYERS ..................................................... 71 IMPLICATIONS FOR CORPORATE STRATEGY ................................................................... 76

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II.2 - BARRIERS TO ENTRY...
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