2)To what degree do you consider that these factors were (a)
foreseeable and (b) controllable by EuroDisney, Hong Kong Disney, or the parent company, Disney. These factors should’ve been foreseeable to everybody else except the owner of Disney because he was starting to believe that everything he touched was a masterpiece. These factors were definitely controllable if they would’ve research and received help from an outside source with knowledge about different cultures.
3)What role does ethnocentrism play in the story of
EuroDisney’s launch? In EuroDisney’s launch Disney attempted to create another Disneyland through the belief that Europe wanted their very own piece of “Americana” without respecting European cultures. Disney should have been more versatile, and asked the consumers what they wanted and needed.
4)How do you assess the cross-cultural marketing skills of
Disney? The cross-cultural marketing skills of Disney were lacking. They weren’t sensitive to the French,...