Etop Analysis of Nestle Strategic Management

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project on consumer prefernce b/w nestle and cadbury
ACKNOWLEDGEMENT

I too would like to do it as I really wish to express my gratitude toward all those who have been helpful to me directly or indirectly during the development of this project.

I would like to thank my faculty Ms. Neha Gautam who was always there to help and guide me when I needed help. I am thankful to ma’am for her encouraging and valuable support. Working under her was an extremely knowledgeable and enriching experience for me. I am very thankful to her for all the value addition and enhancement done to me.

Above all I shall thank my friends who constantly encouraged and blessed me so as to enable me to do this work successfully.

Megha Singh
BBA – 6th Sem Roll No: A3914709034

TABLE OF CONTENTS
|CHAPTER NUMBER |CHAPTER NAME |CONTENTS |PAGE NUMBER | |I |RESEARCH OBJECTIVE, BENEFITS & SCOPE |INTRODUCTION |2 | | | |CONSUMER PREFERENCE |3 | | | |OBJECTIVES OF THE STUDY |4 | | | |SCOPE OF THE STUDY |5 | | | |BENEFITS OF THE STUDY |6 | | II |INDUSTRY BACKGROUND & RELATED STUDIES |HISTORY OF CHOCOLATE |9 | | | |CHOCOLATE PRODUCTION |14 | | | |CONSUMTION OF CHOCOLATE IN INDIA |18 | | | |NESTLE’S PROFILE |19 | | | |CADBURY’S PROFILE |24 | |III |RESEARCH & DESIGN METHODOLOGY |BASIS OF RESEARCH AND DESIGN |32 | | | |LIMITATIONS OF THE STUDY |34 | |IV |DATA ANALYSIS & TABLES |ANALYSIS OF DATA |36 | | | |FINDINGS |55 | |V |CONCLUSION & RECOMMENDATION |CONCLUSION |58 | | | |SUGGESTIONS AND RECOMENDETATIONS |59 | |VI |BIBLIOGRAPHY | |71 | |VII |ANNEXURE | |73 |

LIST OF TABLES
|TABLE NUMBER |TITLE |PAGE NUMBER | |8 |PREFERENCE OF SUBRANDS OF CADBURY CHOCOLATES |38 | |9 |PREFERENCE OF SUB-BRANDS OF NESTLE CHOCOLATES |39 | |10 |INFLUENCING FACTORS DURING PURCHASE |40 | |11...
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