Etisalat Success Story in Nigeria
Etisalat is a prominent telecommunications corporation providing to consumers, businesses, international telecommunication companies, ISPs and mobile operators. Etisalat operates in eighteen countries across Asia, the Middle East and Africa, a coverage area which reaches more than two billion people. To date, the group’s global subscriber base exceeds over 140 million subscribers through mobile and Landline voice and data services ("Etisalat Nigeria"). Through the launch of innovative new technologies and its regional growth strategy, Etisalat strives to be amongst the top 10 telecom operators in the world ("Nigeria Communications Week"). Etisalat Nigeria began commercial operations on 23 October 2008 in seven cities and now has network in all thirty six states of the federation covering major cities and towns with continuing densification to guarantee qualitative service delivery in all areas that it has presence world ("Etisalat Nigeria"). Showing exponential growth, in just three years of commercial operations, it has over 6 million active subscribers and recently acquired a 3G license which will be rolled out in 2011 ("Etisalat Nigeria"). Etisalat Nigeria continually seeks to bring easy communications to its subscribers in order to positively contribute to the quality of their life. Its various products and services are designed with the needs of its customers at heart. Etisalat Nigeria is thus determined to continue to provide the best quality of service to its Nigerian subscribers as it builds on its success in the market. To look deeper into Itisalat success in Nigeria, We will be analyzing a service quality report conducted by the Nigerian Communication Commission (NCC) in the month of December, 2011 to rank the top network providers in Nigeria. According to NCC, Etisalat Nigeria has been rated the best GSM service provider by the Nigerian Communications Commission for the month of March in its Quality of Service Audit ("Nigeria Communications Week"). According to the report, Etisalat Nigeria came first in four out of the five key Quality of Service performance indicators and narrowly missed being number one in only one indicator. In QoS indicators like Technical Congestion, Call Setup Success Rate and Congestion Rate, Etisalat Nigeria was declared the best service provider for the month of December by a substantially wide margin world ("Nigeria Communications Week"). It came a close second by a slim margin in terms of the indicator known as the Drop Call Rate. This, according to experts, is to be expected as the innovative network, Etisalat, is still actively rolling out its world class network across Nigeria ("Nigeria Communications Week"). In the Quality of Service report released recently in Abuja, Etisalat recorded the highest call set up rate of 98.09 percent. The call set up rate measures the ease with which calls are established or set up. A higher value implies that over 98% of attempted calls on the Etisalat network are successful. The NCC QoS performance report also showed that Etisalat achieved a minimal one percent call drop rate, the second lowest call drop rate recorded amongst the four telecommunications companies audited. The call drop rate measures a network’s ability to ensure that a conversation between the parties involved in an established call remain ongoing until it is voluntarily terminated by the parties in conversation ("Nigeria Communications Week"). Customers on the Etisalat network are also noted as being able to make calls with ease compared to subscribers on other networks. In the two indicators known as Traffic Channel Congestion (without handover) and Traffic Channel congestion (With Handover), the NCC measures Etisalat’s network capacity offered to its stationary and on the move subscribers respectively. In these “Traffic Channel” indicators, a high percentage value means that it is difficult to make a call on the network for capacity...
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