Etihad Swot

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SWOT Analysis
Strength
Support from Abu Dhabi govt.
Abu Dhabi government owns Etihad. Sheikh Khalifa Bin Zayed Al Nahyan personally passed an order to established Etihad. So it is obvious that Etihad has support from government that makes it easy for Etihad to operate freely. •Its presence in oil rich country

Etihad operates from Abu Dhabi, U.A.E, which is a country rich with oil. This benefits them with the purchasing of cost efficiently •Per week they have over 1300 flights
It has 1300 flights per week, by which they are helping Abu Dhabi with tourism and helping to grow the countries economy. And because it has 1300 flights per week, it shows that they are a strong organization in the market •They cover over 55 countries

It widely cover 55 countries around the globe that helps them to gain more passengers and to work in different countries •Private terminal at Abu Dhabi international airport
With the help of a private terminal Etihad can give better service to their customers Weakness
It relies on international flights
U.A.E is a small country, so there is very less demand for domestic flights. Because of this Etihad highly relies on international flights •Due to high competition they can’t grow their market share Etihad is only operating its flights from Abu Dhabi, because of this it is not able to capture the market from other cities •Weak ground customer service

Opportunities
Covering more global destinations
Etihad is currently covering over 85 destinations and has an opportunity to expand its destinations to almost 130 •Tie-ups with international airport around the world to provide premium passenger facilities •Country is becoming a hub for tourism

The country has an expansion plan for 2030 and is rapidly developing as a tourist hub. This brings a lot of opportunity for Etihad Threats
Competition in middle east market is increasing
Competitors like Emirates, Qatar Airways, British Airways and France Airways have been...
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