Etihad Airways Unveils Summer Growth Plans
http://search.proquest.com.ezproxy.uow.edu.au/docview/194868946 Electronic resources access log-in | University of Wollongong Library. 2013. Electronic resources access log-in | University of Wollongong Library. [ONLINE] Available at: http://search.proquest.com.ezproxy.uow.edu.au/docview/194868946. [Accessed 28 October 2013]. The focal purpose of this article is to see how and airline has grown so fast, as well as look into the dfferent services they may offer to increase business. Eithad Airways is one of the fastest growing airlines in the world today. Through superiour manangement as well as large investments made by the government of Abu Dhabi. Etihad Airlines is the national airline of the U.A.E. Abu Dhabi plans to invest $136 billion over the next 9 years. The research methodolgies used in this article is both qualitative as well as quanitative, as it provides us with both types of information. The main finding in this article is that Etihad Airways plans to pursue a new expansion plan this summer, which is to increase business by 18%. It plans to offer customers around 258 services a week. Etihad will try to switch flight timings to offer easier connections to travellers. Existing routes will also see a rise in the frequency of flights. Both the CEO and Chairman of Etihad Airways commented that this is an 'exciting' time for the company.
FOCUS ON: Tussle for cash-lucrative routes
http://search.proquest.com.ezproxy.uow.edu.au/docview/215675836 Electronic resources access log-in | University of Wollongong Library. 2013. Electronic resources access log-in | University of Wollongong Library. [ONLINE] Available at: http://search.proquest.com.ezproxy.uow.edu.au/docview/215675836. [Accessed 28 October 2013]. The focal purpose of this article is to understand what positions other airlines have in the market and then compare that to Etihad Airways, and see if it poses a serious threat to its main competitors, Emirates Airlines and Qatar Airways. Etihad Airways, started expanding into markets they knew well first, in order to create a brand image amongst travellers in those markets. Etihad Airways has succeeded as it aims to satisfy its customers on the road to becoming the biggest and most profitable airline in the world. The research methodolgy used is qualitative due to the statistics provided. The main finding of this article is that Emirates Airline and Qatar Airways have a strong hold and position especially in the Middle East and North Africa region, Etihad Airway's sudden growth and success poses a serious threat to their position in the mark. Other competitors in the region and around the world are also compared to Etihad Airways, showing their growth as an airline.
Etihad Airways to launch Japan flights
http://search.proquest.com.ezproxy.uow.edu.au/docview/469036331 Electronic resources access log-in | University of Wollongong Library. 2013. Electronic resources access log-in | University of Wollongong Library. [ONLINE] Available at: http://search.proquest.com.ezproxy.uow.edu.au/docview/469036331. [Accessed 28 October 2013].
The focal purpose of this article is to show how Etihad Airways is trying to cover and enter as many markets as it can. With the addition of Japan as a market, Etihad now flies to 60 destinations. Etihad Airways has rapid expansion plans in mind, and with the increase in flight frequency, it is determined to make a profit and compete with Emirates Airline and Qatar Airways for a higher market share and if possible, market dominance. The research methodology is qualitative as well as quantitaive. Qualitative as it discusses the new services and alliances with Japan and its national carrier. Quantitative as is shows us the percentage of increase in flight frequency. The main finding of the article is that Etihad Airways is focusing on entering far-eastern markets. It has just expanded its operations by announcing flights to Japan....
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