Ethos Outline

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Ethos Chapter
3 October 2011

I. Introduction
a. Writers create ethos through reputation and the language, evidence, and images used. b. Readers must respect authority before accepting their words. c. Particular character will not appeal to every kind of audience. II. Understand How Arguments Based on Character Work

d. People well turn to “experts” to have a shortcut in their decisions. e. It may just be people who have earned respect on that subject. III. Claiming Authority
f. When you write you must believe that people will wonder and question your authority. g. Maybe not scientific expertise, but personal experience. h. Having profession titles also can endorse trust.

i. Small signals of authority can be picked up almost subconsciously IV. Establishing Credibility
j. Humor puts a listener at ease, and helps them identify k. Listen to people confident enough to make fun of themselves. l. Move quickly to reasonable claims after and back it up with evidence. m. Audiences respond to how you present yourself as a person. n. Using language to show that you respect, not talking about nor below them. o. Citing respectable sources to show that you have done your work. p. Using conditions of rebuttal.

V. Coming Clean about Motives
q. Readers will ask how it benefits the narrator of the idea. r. Stating blanking how, and potential conflicts of interest will cause gained trust. s. In political circles, it is almost sport to assume the worst about motives. t. Admission of uncertainty helps build a bridge.

After reading about the appeal of Ethos I mostly reflected on the fact that there was a lot I had never thought about with natural human tendencies. Mostly what was interesting to me was the fact that we mostly base our trust on the character of a person. Maybe if they back up their statements with facts we will...
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