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Ethnical Banking in Germany and Austria

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Ethnical Banking in Germany and Austria

Page 1 of 19
Going International at Home
Ethnical Banking in Austria and Germany

Agenda
•Introduction •Ethnic Banking •Islamic Banking •Austria •The potential of the Austrian market •Lessons Learned from Germany •Primary Research: Results •SWOT •Recommendations •Concluding Remarks Intro Intro Concepts Austria Porter Germany Results Conclusion

Research Question
Is there a market for ethnic and Islamic banking products in Austria and if so, how can Austrian banks tap this market?

Intro Intro

Concepts

Austria

Porter

Germany

Results

Conclusion

Motivation
• Austrian banking sector is saturated • In order to grow, banks need to find unbanked clients • The niche of ethnical banking poses an opportunity for xibanks

Intro Intro

Concepts

Austria

Porter

Germany

Results

Conclusion

Earlier Research
Shanmuganathan (2004): Ethnic Banking in the US
• Target minorities • Economic potential of x minorities • Strategies of banks

Emotion Banking (2006): Islamic Banking in Austria
• Minority Marketing • Minority banking in the US • Islamic minority in Austria • Islamic banking in Europe Porter Germany Results Conclusion

Intro Intro

Concepts

Austria

Earlier Research
Stüblreiter, Isabell (2006) / A. T. Kearney (2007): Islamic Banking in Austria Islamic minority in Austria • Economic potential • Requirements for Islamic banking in Austria • Religious interdictions •

Intro Intro

Concepts

Austria

Porter

Germany

Results

Conclusion

Conclusions
The potential for Islamic banking products in Austria seems limited at this moment. However banks should include ethnic banking solutions such as bilingual branches in their strategy.

Intro Intro

Concepts

Austria

Porter

Germany

Results

Conclusion

Methods & Data
• Primary market research: short email-questionnaire to the main Austrian banks • Secondary market research: academic journals, newspapers, internet and other relevant...