Ethics Western and Asian

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THE 302-Tourism and Hospitality Business Ethics|
Tourism and Hospitality Business Ethics
Ethics as defined by Oxford Dictionary are moral principles that govern a person's behaviour or the conducting of an activity. Whenever someone is faced with the question of what ought one to do, subsequent action will be based on his or her ethical values. Ethics could also describe how are we relate to each other in order to guarantee that an individually and communally wellbeing is enhanced. There are two types of theories; consequentialist, being aware of the consequences from the decision that have been made which could be related to utilitarianism and egoism. On the other hand, non-consequentialist theory is being able to have a reason for the act rather than the consequences itself. This theory is associated with Kant’s theory, duty of

As an example of comparison between Asian and Western cultures is such as in the Muslim society man and women can’t touch each other without having a barrier(such as clothing) and men are considered superior to women in society where else in the Western society it is a norm for both parties to have contact upon each other as well as nowadays women and man are considered equal (Roshan Cultural Heritage Institute 2001) An additional to the differences of culture between Asians and Westerns is where Muslim men are allowed to marry up to four women at one time as this belief has been passed on from previous generation. This however only applies to men who can well afford a stable life style and support himself and his four wives. In comparison to western culture, this is considered ethically wrong in western society as it has always been established that men should have only one wife and could re-marry after divorcing the previous wife.

Beside these religious differences between cultures, the Western cultures have a tendency of being more individualistic while the Asian cultures focuses on the community as a whole (Byrd 2007). An Asian would ask “How will my act have an effect on the community or will this act bring respect to my family, community or my country?” As a Westerner, their question will be “What’s in it for me?”(Byrd 2007). Based on the Mary Byrd (2007) article, in Asia, an individual’ spiritual beliefs are still seen to be of significant value as compared to when in the Western society. Asian spends extra time praying and meditating in an attempt to gain insight into their situation and life, while Western society seems to be drifting away from their previously strong catholic values. Having said that, at this present time Western societies have been combining their cultures and Asian values or culture into one. (Byrd 2007) Another comparison in regards to ethical beliefs and values between two cultures is corruption. Corruption is evident internationally; it is a bigger problem in most Asian countries due to low income or salary when compared to the Western countries. Due to this fact, it is difficult or harder for a person to achieve goals in life among the Asian society. Stating this where money is a concern, under these circumstances, some people might see it as an opportunity to get a head in life. Majority of the Asian society does not consider this wrong morally or ethically while Westerners are not complied to accept bribes (Rasmussen 2007). Punishment are also different in regards to this matter, it is considered just a slap on the wrist for the Asian society while it is jail term for the West.

When mentioning Asian values; hospitality, welcoming, intriguing and friendliness come to mind for most people. When mentioning hospitality in Asia; good value for money, interesting places, historical sites and variety of exotic food is the case. Asian values have played a great role in the expansion of the hospitality industry showing an exponential growth of facilities in Asian countries. The level of service and duty of care taken with guests come with what...
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