Ethics in Fashion

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Ethics in fashion
Brands such as Hollister, Superdry and Jack Wills are in high demand at the moment. These fashion giants make billions of pounds a year selling top of the range clothing, specifically designed for 14-18 year olds. These brands all follow strict ethical policies, for example Jack Wills is part of the Ethical Trading Initiative, which is an alliance of companies working together to improve the lives of poor and vulnerable workers in the countries in which these clothes are produced. Although over half of Britain’s consumers think that the ethical production of the clothes they buy is important many companies cast a blind eye towards the production environment of their clothes. Their workers may have decent working conditions, get paid fair wages most of the time. A problem is the conditions and wages of other workers, who may not be directly employed to the company. These are called sub-contractors. Such things often take place in third world, developing countries, and are usually a first step for industrialising economies. This has already resulted in widespread poverty reduction, access to skills and sustainable livelihoods for some of the most disadvantaged communities in the world. For example, in Bangladesh 70% of GDP (gross domestic product) comes from the fashion industry. However it is not just the production of these clothes that makes the public question their morals, problems have arisen within the stores. In August 2011 Hollister were charged with discrimination towards one of their Muslim employees, who was criticised for wearing a hijab in store. Months later two stores in America were noticed for not following the Disabilities Act, due to the fact that they have a porch-like entrance that contains steps while customers in wheelchairs have to access the stores through automatic side doors rather than the main entrance. Customers felt that they were being ‘separated’. Furthermore, in November 2010, Hollister prevented an employee...
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