Ethics in Advertising

Ethics in Advertising

Submitted to:
    Mr.P.G.Arul

Submitted by:
                           
Roll No. 283

                          Shaheed Bhagat Singh College
University of Delhi
new delhi

ACKNOWLEDGEMENT

I express my deep sense of gratitude to Mr. P.G.Arul   strategic for providing full cooperation and necessary help for the creation of this report. In fact his new ideas and cooperative nature gave me the great impetus to make this report in presentable form.

I also want to thank my parents, who taught me the value of hard work by their own example. They rendered me enormous support during the whole tenure of my research.
Finally, I would like to thank all whose direct and indirect support helped me completing my report in time.
TABLE OF CONTENT

|1.             |Introduction                                                                                   |
|2.             |Research Methodology                                                                           |
|2.             |Ethics In Advertising                                                                           |
|3.             |Ethical Theories                                                                               |
|4.             |Standard of Conduct                                                                             |
|5.             |Promotion of Harmful Products                                                                   |
|6.             |Indecent and Offensive Ads                                                                     |
|7.             |Medical Advertising                                                                             |
|8.             |Women’s Image In The Media                                                                     |
|9.             |Limitations of the study                                                                       |
|10.             |Conclusion... [continues]

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