Ethics, Communication, & Social Media

Topics: Social media, Social network service, Twitter Pages: 6 (1926 words) Published: March 14, 2012
It has become appallingly obvious that our technology has exceeded our humanity. -Albert Einstein

Ethics, Communication, & Social media
Social media is a collection of user-driven, web-based technologies including blogs, social networks and video-sharing platforms. Together, these media have revolutionized the way we communicate and share information. Because of its relative newness, and its vast and continually evolving nature, social media presents as a complicated and multi-faceted issue. Social media sites are infinitely diverse, ranging from wikipedia, the online crowd- sourced encyclopedia, to digg, the social bookmarking site that allows users to “like” or tag websites as well as sort through other users’ tags. The common denominator among these is the ability for users to interact with the application. The uses of social media are widely varied, from searching for a funny video clip to researching a product to reuniting with a long lost friend, and the use of each of these social media applications, carries with it unique implications. This paper will examine the advantages and disadvantages of social media use in our society. Specifically, it will look at the effects on the business, private, and political sectors both nationally and globally.

The use of social media has become a relevant issue in nearly every imaginable field of business today. From multi-national corporations to work-from-home individuals, employers and employees alike can make use of social media to either their benefit or detriment. The benefits are clearly evident in areas such as marketing, productivity, and, communication, both internal and between business and consumers. Conversely, the detriments include: loss of productivity, negative impact on corporate image, and the ever-present danger of widespread dissemination of misinformation.

Social media has revolutionized marketing. Businesses can advertise for free, target specific niche markets, and remain in a constant state of open communication with consumers. By creating a profile on Facebook, Twitter, LinkedIn, or even posting a video to YouTube, private businesses, non-profit organizations, and even small businesses and individuals are able to get their products, ideas, and services, out to the world. This has proved to be a successful marketing model, for large multi-national corporations, such as Wal-mart, as well as work-from-home businesses—and everyone in between. Enhanced communication platforms are an additional benefit of using social media. These sites enable communication beyond the traditional linear channels; businesses can receive feedback from consumers as well as respond quickly and en masse. The final area in which businesses have benefited from social media is productivity. Social media platforms have been shown to enhance worker productivity through improved employee engagement.[1] A wide variety of organizations and businesses benefit from the ease of information sharing and collaboration that social media platforms provide. Two prime examples of these benefits are the reduction of time necessary for problem solving and increasing transparency within an organization. Social media platforms have also become a means for employees’ “voices” to transcend traditional hierarchical boundaries within an organization. This increased influence translates into increased effectiveness. Engaged employees are more motivated, as they feel that both they and their opinions matter.

While each of these examples speaks to the advantage of using social media in business, there are numerous ways in which social media has proved detrimental to both employers and employees. As a new medium, social media faces a lack of cohesive, well understood, and adhered-to policies regarding its use; this often results, in a variety of problems for businesses and their stakeholders. For employers, careless use of social media by employees can adversely affect corporate...
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