Ethics Analysis: Bell Canada Enterprises

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  • Topic: Bell Canada, Bell Aliant, Bell Mobility
  • Pages : 2 (639 words )
  • Download(s) : 136
  • Published : March 13, 2011
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For conducting ethics analysis I’ve selected Bell Canada Enterprises (BCE) as the company in the assigned service sector (utilities). BCE was established as Bell Telephone Company of Canada approximately 130-years ago. It is Canada's largest communications company, providing comprehensive communication services to residential, business and wholesale customers in Canada. BCE conduct their operations in three segments: Bell Wireline, Bell Wireless and Bell Aliant. Bell Wireline and Bell Wireless segments are the largest local exchange carrier in Ontario and Québec. Bell Aliant is the incumbent carrier in Canada’s Atlantic provinces and in rural and regional areas of Ontario and Québec. In 2009, BCE had revenues of $17,735 million, operating income of $3,191 million, and EBITDA of $7,089 million and carried out acquisitions of The Source and Virgin, companies in BCE’s line of business. BCE employs approximately 50,000 people on a full- or part-time basis. Approximately 43% of Bell employees are represented by labor unions. The Company's services include Bell Home Phone local and long distance services, Bell Mobility and Solo Mobile wireless, high-speed Bell Internet, Bell TV direct-to-home satellite and VDSL television, IP-broadband services and information and communications technology (ICT) services. Though mission, vision and values of the BCE are not explicitly mentioned in its CSR report and other documents, it is inferred that its mission is “to be recognized by customers as Canada’s leading communications company” and the primary business objective or vision “is to maximize subscribers, revenues, operating profit, free cash flow and return on invested capital by further enhancing our position as a foremost provider of comprehensive communications services to residential and business customers.” The “Strategic Imperatives”, undertaken by BCE to achieve their primary business objective, are to Improve Customer Service, Accelerate Wireless, Leverage Wireline...
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