ETHICS FOR MARKETING MANAGERS
Your essay will represent 70% of your grade for this course. It should be 2000-2500 words in length. Please submit the essay in WORD or PDF format, with pages numbered and your name on each page. Do not forget to include a full bibliography, and use footnotes where appropriate. Your essay must be uploaded to Moodle no later than Friday, December 21st at midnight. All essays will be run through the TURNITIN anti-plagiarism software program.
Please choose ONE of the following topics:
1. Bribes to government officials, side payments, facilitation payments, donations to political parties before elections….when is corruption MORALLY corrupt? Analyze critically the meaning of corruption in an international business setting and assess its economic and moral impact.
2. Take two companies of your choice which advertise and promote themselves significantly through the internet in its various forms and consider critically the morality of the promotional material and practices, the claims made for the products/services, and (where relevant), the pricing policy you find in their sites. Illustrate your answer with clear examples.
3. To what extent can it be said that today, the sole and overriding goal of business is or should be to make maximum profits—or should businesses be thinking about their social responsibilities in a wider sense? If yes, state what (in your view) should ideally be the basis and extent of CSR and how this will impact the marketing function in particular.
4. When communicating with others, we may tell the truth, tell lies, or just remain silent on certain issues. In what sorts of circumstances may it be immoral for a marketer to remain silent? Illustrate your answer with examples and relate your answer to the moral issues surrounding “opting in” and “opting out” in various e-commerce applications.
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