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Ethical Issues in Relations Between Business and Customers.

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Ethical Issues in Relations Between Business and Customers.
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Ethical issues in relations between business and customers.

Suleimenova Nazira.
Management 11.852

Ethical issues in relations between business and customers.

Nowadays, people the most part of their life spend at the work. At work, person has a contact with other employees, meets the requirements of management or personally gave orders to his subordinates. But also, the organization (enterprise, firm) in which employees work, constantly interacts with other organizations, the state and the various institutions, the environment, and of course the common people. As long as, all these above interactions occur, participants have certain rules of behavior.
The developed countries of the world are very concerned about the formation of a positive image of their companies and their daily maintenance. For example, in the United States in the legislation concerning the business accounted for universal values such as honesty, integrity, trust and fairness in commercial relations. Here attach great importance to the disclosure of information as one of the rules of business ethics. This is done in order to prevent the monopoly of manufacturers in the market, do not give anyone the possibility to dictate its terms to the community and standards of behavior, do not allow the benefits of foreign over domestic companies, etc. In American business unethical behavior is bribery, fraud, corruption, tax evasion (which is punishable by law.) If the manager is caught on the fact that he took a valuable gift from a client, from its services, the company immediately refused, even though he is a successful manager and brings the company's profits.
The relationship between business ethics and customer relations lies in the manner in which the management of various businesses apply the principles of ethics in their interaction with customers. As such, business ethics and customer relations may apply to the way in which a business conveys its products and services to



References: * Hunt S.D., Vitel S. A General Theory of Marketing Ethics // Journal of Macromarketing. 1986. № 6 (Spring). P. 5–16; Vitel S., Muncy J. The Muncy-Vitell * Direct Marketing Corporation: Guidelines for Ethical Business Practice

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