Ethical Issues in Marketing

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TABLE OF CONTENT

S.NO| Particulars| Page no|
1.| EXECUTIVE SUMMARY| 5|
2.| INTRODUCTIONETHICAL ISSUES IN MARKETING| 6|
3.| FAMOUS CASES(UNETHICAL MARKETING PRACTICES)| 9|
4.| PRIMARY STUDY| 12|
5.| REPRESENTATION OF DATA| 13|
6.| INTERPRETETION| 23|
7.| RECCOMENDATION| 24|

EXECUTIVE SUMMARY This report outlines the concept of ethics in marketing and the famous cases that have emerged in the past regarding unethical marketing practices by businesses.through this report we have also tried to find out how sensitive are the common people to the issue of ethics in advertisements and how do they perceive the contents shown in the advertisements nowdays. For this purpose we had conducted a study amonga sample of 50 students of age group 20 to 24 yrs.The research tool used in the study was that of a questionnaire. The study reveals that while most of the people are sensitive to the issue of unethical advertisements, there are also a few who believe that nothing much can be done in this respect and are a little ignorant towards such issues. They have been and will continue purchasing a brand even after perceiving its advertisement as unethical. Our recommendations to the companies that deal in such practices is that they should thrive to stick to their ethics and moral value and instead should concentrate on providing their customers with such services and products that will add value to them and their lives.

MARKETING AND ETHICS
Marketing industry is a very broad industry and also one of the core business functions that every business enterprise practices in order to effectively cater to the needs of the customers.marketing leaders thrive to create the look and feel of a brand and to make strategies to engage and inform customers about the same.for this purpose the marketers are today using print ,electronic and social media as their vehicles,as these mediums are pervasive and their powerful forces shape attitudes and behavior in today's world. The reason for this is the tremendous growth and development in the field of  Information and Communication technologies. If yesterday it was television that revolutionized the way advertisements could create a lasting impact on the consumer, then today the internet and phone text messages are doing just the same.also , Rapid economic expansions in countries like China and India have meant that marketers have to quickly respond to the changing socio-economic scenarios. But at the same time these developments have given rise to a number of ethical issues. the globe is indeed becoming a smaller place but the marketers have to bear in mind national, local and cultural sensitivities. Very often, in the hope of capturing a large share , marketers jump in new markets without keeping in mind ethnic and social issues associated to certain areas.marketers today ignore and exploit the social sentiments and factors of the customer groups ,in order to maximise their profits and make fast bucks.this leads them to engage in unethical marketing practices.unethical marketing decisions can be made in following marketing areas: * Supply chain

* Advertising
* Pricing
* Product

Supply chain:
Only being an ethical company is not sufficient. These days, leading brands are judged by the company they keep. Consumers, investors, business partners, regulators, and media organizations now expect a company and its entire supply chain to be ethical. every company is a part of a supply chain since almost every company buys unfinished inputs provided by many other companies before refining them and passing the finished goods to the consumers. Supply-chain management is a strategic issue. It has an effect on a company's brand and it now concerns managers and board members. Excellent companies are the most ethical in their practices .Excellent companies lead on best...
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