Etch a Sketch

Topics: Marketing Pages: 2 (679 words) Published: August 3, 2012
3. In retrospect, was France the best choice for the location of Euro-Disney? Disney made some very crucial mistakes. First they did not do their market research. It took them so long to open, that the research should have been going ongoing. They made their decisions based on assumptions. They assumed people would spend many days at the park, they assumed which days would be busier, and they assumed that the French would prefer French food, without alcohol. These were all incorrect assumptions. Determinants of demand include consumer tastes and preferences, market size, income, prices of related goods, and consumer expectation which should have been researched. Any change or wrong choice in any one of the above determinants can cause an alteration in the overall demand of a good or a service. The only correct assumption was the potential market of 327 million Europeans. All these wrong assumptions contributed to the losses of Disney. Disney should have created a market survey to the French people. They should have been more knowledgeable concerning the politics between USA and France. The major contribution to the failure of Euro Disney was the differences between American and European, culture and spending habits. Overall, I do not believe that France was the best choice, because they value their culture and are very protective of it. I believe that Italy or England would have been a better choice.

1. Was it ethical of the Ohio Art Company to move production to China? What were the economic and social cost and benefits of the decision? What would have happened if production had not been moved?

2. Assuming that the description of working conditions given in The New York Times is correct, it is ethical for the Ohio Art Company to continue using Kin Ki to manufacture Etch-A-Sketch toys. 3. Is it possible, as Mr.Killgallon claims, that the Ohio Art Company had no knowledge of labor problems at Kin Ki? Do you think company executives had any knowledge of...
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