To Estimate the Market Size of HVAC (Heating, Ventilating, Air Conditioning) system
Blue Star Limited
In the Partial fulfillment of
Post Graduate Program in Management
Ria Jain, Anubhav Gupta & Mayank Kulshrestha
PGDM (Marketing) Batch 2011-13
Institute for Technology and Management
Business School, Navi Mumbai 410 210
With great pleasure we take the privilege to acknowledge the people who have been involved in completion of our interim project. We acknowledge gratefully our indebtedness to our Company Guide; Mr. Nitin Raj, Chief Manager, Corporate Planning and Development, Blue Star Limited (BSL) for giving us an opportunity to do our internship in such a competitive organization and providing his suggestions and guidance for the project. We would also like to show our deep gratitude towards Mr. Arun Kumar RVNL, Chief Manager (RPD), who provided us with all the data and guidance required for carrying out our study of market size of Commercial Refrigeration products. We would also like to thank the members of the Office, Blue Star India Ltd. for their timely support and guidance. We would like to thank Prof. Deepthy Raghavendra, Prof. Veni Nair and Prof. Prachi Gupta, our faculty in-charge for guiding us across this period of internship. In the end, we express our thanks to all those who were directly or indirectly involved in this project.
We Ria Jain, Mayank Kulshrestha and Anubhav Gupta, ITM Business School, Navi Mumbai hereby declare that this project report entitled “Market Size of HVAC system” for Blue Star Limited (BSL), is the record of authentic work carried out by us during the period from 2th May, 2012 to 29th June, 2012 during our tenure as summer trainees at Blue Star Limited and has not been submitted to any other University or Institute for the award of any degree / diploma etc.
HVAC (heating, ventilation, and air conditioning) refers to technology of indoor and automotive environmental comfort. HVAC system design is a major sub discipline of Mechanical Engineering. HVAC is important in the design of medium to large industrial and office buildings such as skyscrapers and in marine environments such as aquariums, where safe and healthy building conditions are regulated with respect to temperature and humidity, using fresh air from outdoors. The Objective was to find out the overall market size of HVAC market in India. Along with it, it was required to find out the HVAC market size in the hospital segment of Mumbai. Findings:
For Overall HVAC Market in India The overall HVAC market size of India in years 2012, 2013 and 2014 in terms of TR range and value (in crore) is shown below in table matrix.
Year| 2012| 2013| 2014|
TR Range(in Tonnes) | 1404123 - 169420| 1466112 - 1825458| 1565055 – 1656225| Value Range(in Crore) | 7020 – 8097| 7330 – 9127| 7825 - 8281|
So Estimated Value range of HVAC market in 2012 is 7020 – 8097 Cr. Similarly in 2013 is 7330 -9127 Cr.
And in 2014 is 7825 – 8281 Cr.
The above one is the market size of HVAC market all over India in all the segments. Matrix Showing Zonal HVAC Value Range (in crore) distribution per year: Zones| 2012| 2013| 2014|
North| 2106 - 2429| 2199 - 2738| 2347 - 2484|
South| 1755 - 2024| 1832 - 2281| 1956 – 2070|
East| 842 - 971| 879 - 1095| 939 – 993|
West| 2316 - 2672| 2418 - 3011| 2582 - 2732|
So if we consider the above matrix then we can find the percentage contribution of each zone in the total HVAC market of India. So percentage distribution of HVAC market zone wise w.r.t overall HVAC market is as follows: North 30 %
South 25 %
East 12 %
West 33 %
Thus the maximum contribution is going to be from West Zone.
Market size estimation for 2013 Hospital Segment of Mumbai: The Market size till...