Estee Lauder Report

Topics: Cosmetics, Estée Lauder Companies, Human skin color Pages: 54 (13370 words) Published: January 17, 2010
| Presented To: Submitted By: | |Prof. Kamiya Khanna Arti Yadav | |Aritra Nandi | |Ashish Rout | |Avinash Singh | |Bhumika Vashistha | |Chanchal Mittal | |Chandra Gupta | |Deepak Gupta | |Dipti Sinha | |Hitesh Tripathi | |Viprav Khatri | | | | | | | |[pic] | |RETAIL PROJECT | |ESTEE LAUDER COMPANIES INC. |

ACKNOWLEDGEMENT

A mammoth project of this nature calls for intellectual nourishment, professional help, and encouragement from many quarters. We would like to express our gratitude to the pioneer and our Prof. Kamiya Khanna who have shaped our understanding through her rich and varied contributions.

We are thankful to each one of us individually for the individual as well as the collective contribution that supports the successful accomplishment of the project.

CONTENTS:

• Executive Summary …3
• Company Details …4
• Key Facts Of Estee Lauder …5
• Portfolio Of Brands …15
• Keep Shopping…Estee Lauder …39
• Growth Strategy …40
• Competition …46
• SWOT Analysis …47
• Merchandising …58
• Marketing & Communication …63
• Technology In Estee Lauder …73
• HR Policies In Estee Lauder …81
• Corporate Social Responsibility …85
• Philanthropy: Global And Local …94
• A Selection Of 2006-2007 Awards …98
• USP Of Estee Lauder …102
• Estee Lauder In India …103
• Conclusion …105
• Recommendations …107
• Bibliography …108

EXECUTIVE SUMMARY

The Estee Lauder Companies (Estee Lauder) is a globally recognized manufactures and markets skin care, makeup, fragrances and hair care products in over 140 countries spanning the Americas, Europe, the Middle East, Africa and Asia Pacific. It is headquartered in New York and employed...
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