Estee Lauder

Only available on StudyMode
  • Topic: Brand, Estée Lauder Companies, Cosmetics
  • Pages : 14 (3650 words )
  • Download(s) : 139
  • Published : March 7, 2013
Open Document
Text Preview
Company Profile
Founded in 1946, this technologically advanced, innovative company has gained a worldwide reputation for elegance, luxury and superior quality. Our products come with a promise to uphold the finest standards of excellence. Through extensive research and stringent product evaluation, we are pleased to bring you skincare, makeup and fragrance products that are both gentle and highly effective. Founder: Estee Lauder, the founder of the $8 billion company that bears her name, started her business with four skin care products and a simple premise: that every woman can be beautiful. Principles: We are dedicated to working together with uncompromising ethics and integrity. We encourage our people to create, to innovate, to be entrepreneurs and to strive for the best, always. To ensure the long-term success of our Company, we integrate the “High-Touch” aspect of our business –our best quality– into all our day-to-day business activities. Our workplace culture fosters a unique spirit of teamwork, innovation, passion and a shared mission of "Bringing the Best to Everyone We Touch and Being the Best in Everything We Do."  

We clearly post the following commitments in our offices throughout the world for our employees to live and work by:  
•  Provide customers with innovative cosmetic products of the highest quality.  •  Deliver outstanding service by treating each individual as we ourselves would like to be treated. •  Create an environment that fosters personal growth and well-being. •  Build partnerships with our suppliers, retailers and colleagues based on fairness and trust.  •  Enhance our reputation of image, style and prestige.   

•  Pursue profit, but never at the expense of quality, service or reputation.  •  Eliminate waste and reduce inefficiencies in order to provide maximum value to our customers.   •  Be responsible citizens in every community we serve. We continue to learn from the best practices of our brands and employees to unite and strengthen our efforts across brands, regions and functions as we strive to be the best. We are proud of the progress we have made to date and we recognize that we have opportunity for growth. We are committed to constantly improving our results.

Creativity and Innovation: The entrepreneurial talents of our employees are one of our key strengths. They enable us to design products and services that capture the imagination of our consumers and take the industry in new directions. Corporate Strategy

As we pursue our strategic journey, we’re investing greater resources in our most promising opportunities – by category, brand, region, and channel. We carefully decide where to allocate our resources to drive our momentum for the long term. The Estée Lauder Companies’ long-term strategy seeks to achieve higher levels of sustainable, profitable growth to remain a leader in global prestige beauty. Our Company is committed to increasing innovation throughout all aspects of its business, putting a greater focus on consumer insights and integrating its brands, regions and functions to leverage scale and efficiencies. We are strengthening critical areas that distinguish our Company.

Management Team
John Demsey, Group President of Domestic Operations International Operations John Demsey, Group President of Domestic Operations International Operations Cedric Prouv, Group President of International Operations

Cedric Prouv, Group President of International Operations

Vision and Mission
Estee Lauder Companies vision is: “bringing the best to everyone we touch and being the best in everything we do. By ‘the best’ we mean the best products, the best people and the best ideas.” Furthermore, the company is committed to uncompromised ethics and integrity. For all employees domestically and globally, and the board of directors, the highest standard of ethics is a condition of employment. The company official homepage elaborates by stating the following: “The Estee Lauder...
tracking img