Establish and Adjust the Marketing Mix

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Unit name: Establish and adjust the marketing mix

Unit No: BSBMKG502B

Assessment name: Evaluate and determine the marketing mix

Assessment No: 1

Date: 15/10/2012

Student No: ANC120188

Student name: Hantong Xiao

Trainer: Ram
Introduction

In this assessment I will talk about how the braaap organisation identifies the key characteristics of products and services and their effect on the market. At braaap their main product is superlight motorcycle’s design and test in Australia. Also they organized superlight riding and racing, and how braaap run a business online and how it is success. Products and services

All braaarp motorcycles are design and tested in Australia, because it is an online shop they got a well organize and a good services. Customer can choose their own plastics colour and sticker kits, all customers want will appear on what they ordered. Customers will get free learn to ride lessons, that can give much more information about their products and make customers like this product because they learn more can know more and they will have a good impression on the braaap’s product and services. The entire bike have disk brakes, it’s make the bike more safety and easy to maintains and repairs, and this will make customers more comfortable with braaap’s product, more safety means life will go longer when you use their products. There have no weight limit, so that’s means every one can ride. The bikes have adjustable set high, if you buy it for your kids, they can ride for a very long time. Also if customers don’t know about how to ride their bike, they are providing lessons to teach people how to ride your own bike, this is very good services because people always want to try new things for this braaap can make people have confidence. Pricing policy

Customer can choose their products by product categories or by price at braaarp they got lots of different price of products, this is good because in this way every people can buy it no matter how much money you earn pre week it just can tell if you want to try our product we can find a good one and a good price for you, it may not take much money from you. Also they take payment by instalments; customer can pay around 35 dollars per week for their bike, I think this way is so good for people who want buy an good product buy not have enough money to buy. For the kids, customer only needs to pay 17dollars per week, this is give a dream for child who want to ride a bike. And this kind of payment really attracts those customers who from middle class or low class family, this makes them got 0 pressures Place

Braaarp have lots of videos online it can help people know the bike more easy and fast, this is makes people get more information from online, and comfortable for themselves, let them know if you don’t know how to use our products we got a lesson for you and still don’t know you can watch our video online and you can learn witch day you want no matter weekday or weekend. Also customer can find information about braaarp on you tube; face book and twitter, those things are good for customer because everyone know how to go you tube; face book and twitter, when you at home you can easy find information from those staff. Braaarp organisation have lots of store around the world, customer can find it easily in their local place. Promotional methods

Braaarp have return policy, for all the people not Satisfaction with their bike, when you bike have some problems they can change it and give you a new one, this is very good idea because when people buy online they are worry about how is this bike and is this match what I want in my mind or not, in this way people will climb down. Their bike are high Quality, also they can teach people how to fix their bike, people always make them things broken in mind or out mind so when you teach them how to fix it, it make much more good feelings on your stuff. At online store there have lots of product...
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