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By | July 2010
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MODERNIZATION, URBANIZATION, INDUSTRIALIZATION, & WESTERNIZATION

An Assignment
Prepared By
M.B.S. Kumara (BM/2008/149)
M.LG.K.Gunathilaka (BM/2008/092)
P.A.A.P Sandaruwan (BM/2008/276)

Course: BMKT 12132 (Fundamental of Sociology and Psychology) Facilitator: Miss. S.G.W.K Jayawikramarathne
1st Year 2nd Semester 2010

DEPARTMENT OF MARKETING MANAGEMENT
University of Kalaniya
Content
Page no.
1. Modernization3-5
1.1 What is Modernization?3-4
1.2 Advantages and Disadvantages of Modernization4-5
2. Urbanization6-8
2.1 What is Urbanization?6
2.2 Urbanization as a Social Problem6-8
2.3 Economics Effects of Urbanization8
3. Industrialization9-10
3.1 What is Industrialization? 10
3.2 Industrialization in Canadian Point of View9-10 4. Westernization 11-12
4.1 What is Westernization? 11
4.2 Reaction to Westernization 12

1. MODENIZATION
1.1 What is Modernization?
In the social sciences, Modernization refers to a model of an evolutionary transition from a 'pre-modern' or 'traditional' to a 'modern' society. The teleology of modernization is described in social evolutionism theories, existing as a template that has been generally followed by societies that have achieved modernity. While it may theoretically be possible for some societies to make the transition in entirely different ways, there have been no counterexamples provided by reliable sources. Historians link modernization to the processes of urbanization and industrialization, as well as to the spread of education. As Kendall (2007) notes, "Urbanization accompanied modernization and the rapid process of industrialization. In sociological critical theory, modernization is linked to an overarching process of rationalization. Modernization theory and history have been explicitly used as guides...
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