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EFFECTS OF CABLE TELEVISION ON WOMEN IN PAKISTAN: A COMPARATIVE STUDY OF HEAVY AND LIGHT VIEWERS IN LAHORE

A THESIS SUBMITTED TO LAHORE COLLEGE FOR WOMEN UNIVERSITY IN FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF DOCTOR OF PHILOSOPHY IN MASS COMMUNICATION

ANJUM ZIA DEPARTMENT OF MASS COMMUNICATION LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE, PAKISTAN 2007

To My Beloved Father G. D. ZIA I’m here just because of his blissful love, always showered on me and his continuous encouragement at every step of my life, he taught me to pay respect to humanity and to love all.

DECLARATION
I, Anjum Zia, hereby declare that the matter printed in this thesis is my original work and has been carried out under the supervision of Prof. Dr. Mughees-ud-Din, Director Institute of Communication Studies, University of the Punjab, Lahore. To the best of my knowledge, this thesis does not contain any material that has been submitted for the award of any other degree in any other university, neither does this thesis contain any material published or written previously by any other person, except in the text for which due references are given.

Anjum Zia

CERTIFICATE
It is hereby certified that the thesis entitled “Effects of Cable Television on Women in Pakistan: A Comparative Study of Heavy and Light Viewers in Lahore” is based on original work carried out by Anjum Zia and that has not been previously presented for the higher degree. Anjum Zia has done her work under my direct supervision. She has fulfilled all the requirements and is qualified to submit the accompanying thesis according to the prescribed format for the degree of Doctor of Philosophy in Mass Communication.

Professor Dr. Mughees-ud-Din Supervisor

EFFECTS OF CABLE TELEVISION ON WOMEN IN PAKISTAN: A COMPARATIVE STUDY OF HEAVY AND LIGHT VIEWERS IN LAHORE

DEPARTMENT OF MASS COMMUNICATION LAHORE COLLEGE FOR WOMEN UNIVERSITY LAHORE, PAKISTAN 2007

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ACKNOWLEDGEMENTS
I thank Allah Almighty for giving me strength and the opportunity to complete this research despite my arduous office work, and continuous personal obligations. Several times during the study my will to complete it broke. But every time I lost heart, something pushed me up from within. And this was nothing but the blessings of Allah. I was fortunate to have worthy Dr Mughees-ud-Din, Director, Institute of Communication Studies, University of Punjab, Lahore, as my supervisor. Dr Mughees is known the world over for his enriched knowledge of the subject that had inculcated in me a constant, forbearing and perfect guidance. Simply speaking this study has only been completed owing to his guidance based on his global exposure to the mass communication studies. Had he not been there, I may not have even a slightest idea of what a research for PhD is about. I am greatly indebted to you sir for guiding me through. I profoundly thank Prof Dr Bushra Mateen, Vice-chancellor, Lahore College for Women University, Lahore, the light under which I dared to think of conducting the research, and struggled to complete it. Her valuable help and gracious cooperation instilled in me the spirit to fight the odds that were numerous. I humbly thank you madam for affording an opportunity to aspire for the highest academic degree through this study. I am also extremely grateful to Miss Shaista Vine, Registrar LCWU, for her patronage and affection that always serve as a shelter for me. Prof. Dr Kousar J. Cheema, Director, Research and Ph.D, LCWU extend an endless help, which I took as much as I could without fear of any reluctance. I am also grateful to Dr. Farhat Saleemi, Dean of Management Sciences and Mrs. Riffat Saqlain, Dean of Social Sciences, LCWU, for their support and encouragement. I acknowledge Dr Muhammad Anwer, former Chairman, Department of Sociology, University of the Punjab, Lahore for his advice, constructive comments and support. His kind involvement gave me the knowledge that will continue to...
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