Essay—Price comparison portals
PriceChecker: What’s Your Price?
PriceChecker.my is a web-based price comparison engine designed to help customers compare prices of goods---top grocery brands---from various major retailers and across popular hypermarkets in Malaysia such as Tesco, Carrefour, Mydin, and Giant. The site compares five big hypermarkets, 16 brands and manufacturers, and over 32 products. The product categories include cereal, bread, cooking oil, fresh milk, soft drinks, and even baby diapers and laundry detergents. The featured products include Nestle Bliss, Dutch Lady Yoghurt, Kellogs Corn Flakes, Oreo, and Dugro.
The website claims 100% independence from the retailers featured on their website, with the support of a team of dedicated professionals trying their best to check prices on the customer’s behalf. They guarantee to find the right price and value for money. Their business policy states, ‘It is important to PriceChecker.my to be independent plus having consistent and accurate data at all time. This is the key value of the service to ensure the information is 100% trustworthy.’
PriceChecker.my also offers a mobile-friendly version. Customers can use their smartphone or even tablet when browsing the website while they are shopping. At the click of a mouse to select a particular product to compare, PriceChecker instantly provides the cheapest price offered at a hypermarket. For example, a comparison of prices for Dutch Lady Yoghurt may display the cheapest price of RM4.49 at Giant, compared to RM4.69 and RM4.59 at Tesco and Carrefour, respectively.
In addition, it also provides quick information about the product, e.g. Dutch Lady low fat drinking yoghurt is the only yoghurt with vitamins A, C, and E; the weight or volume of the pack offered; and additional information about flavours, benefits, etc.
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