SEMINAR CULTURAL DEVELOPMENT Essay on
¨The Next Global Stage ¨ By Kenichi Ohmae 2005, Pearson Education, Inc, publishing as Wharton School Publishing, New Jersey.
ATLANTIC INTERNATIONAL UNIVERSITY HONOLULU, HAWAI July 2007
In his book, The Next Global Stage, Challenges and Opportunities in our Borderless World, the author Kenichi Ohmae, one of the world’s leading business and corporate strategists, makes the key point that Globalization is a fact, here to stay and unstoppable. In addition, we are moving to the next global stage, led by the world elite of “internet-ians”, a kind of global tribe, and our leaders in a borderless world.
Ohmae does not question at any moment the sustainability of the global world growth model, nor the principles that rule globalization, nor the human rights of different countries, nor any other values. He accepts that profit and the prosperity and even wealth are part of the capitalist global world . Those countries, regions more so in his terminology, corporations or individuals that do not have the flexibility to adapt to the new reality will be wiped out by the economic and social forces emerging and leading globalization.
The author explains in detail, the key drivers of the globalization, such as the “no theory” of the economy dynamics, the leverage of the fundamental platforms for success and growth, the English language of Microsoft PC operating systems, or the prevalence of global brands. He points out the new face technology is giving the world and examples of governments which put economic prosperity at the forefront of their agendas, independent of the political system, i.e. China, other non democratic countries and countries with a political system based on individual freedom.
Ohmae focuses on the technical capacities and skills that the leaders of the new global world must have in order to succeed in it.
It is a very interesting book that offers a vision of economic growth where the main objective is to attract the money in the form of investment, local or foreign, to those areas that make the shortlist of most interesting places to invest and create wealth. Ohmae describes the skills needed to prosper in it and the characteristics of efficiency and competitiveness that attract investors. His viewpoint is that of the capital, without considering the freedom or human rights issues in human social and economic growth.
In this sense the book is controversial. It does not question Globalization and explains with very good arguments the roadmap to success in it. The preeminence of the capital over any other production factor or human development is assumed.
Ohmae is one of the most famous strategists, business persons, and academics in business and management theories and practices. He admits that traditional economic theories do not work anymore and that the case study approach, based on learning from the past and traditionally followed in western universities lacks relevance to the future and is obsolete to analyze and learn about the new realities. He is a believer in innovation and leadership as a means to improve the skills of future business leaders (and political ones, independently of their ideology, paradoxically enough).
I am going to analyze, develop and comment on the main ideas contained in this important book, recommendable to all those dealing in the development of economic, business and management theories and practices. Whether one is a practitioner or an academic, I think that many of the ideas are very relevant to our global world. If you want to succeed in it, this book contains many recipes for success.