What do you think of Nau’s approach to doing business? Is it being ethical and responsible?
Nau’s operation is a human-based approach. It is trying to provide the products with the highest quality to the customers without harming others in the society as well as the environment, in order to satisfy customers’ needs and enhance the quality of living. Then, this lead to an activist approach (Dark green) when Nau go green, which means it looks for ways to respect and preserve environment and be actively socially responsible. It can be proved by looking at its operation. It uses a concept ‘’Web-front’’ in the sales area so less energy and fewer materials are used and Nau has pledged 5 percent of sales (‘’philanthropic gold standard’’ is 1 percent of sales) to charitable organizations dedicated to solving crucial environmental and humanitarian problems. Therefore, as mentioned in the source, Nau’s operation has been approached with a sustainability and social justice ‘’Filter’’. In my points of view, I think Nau is being ethical and responsible at this stage as I only know the information which was told by Nau itself. To begin with, we may first define ethical and responsible. Ethics is principles, values, and beliefs that define what is right and wrong behavior. A firm is said to be ethical if it does not do anything that harm or affect others interest when gaining profit, which means it would not gain profit by hook or by crook. Responsibility can be divided into customer responsibility and social responsibility. Social Responsibility means a business’s intention, beyond its legal and economic obligations, to do the right things and act in ways that are good for society. From the information we get, we know that in the design area, it employs an independent, nonprofit auditing and research firm to ensure that all parties are living up to the standard, so it can be regarded as a responsible action as this...