Essay on Marketing Strategies

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http://www.intel.com/jobs/careers/marketing/

http://blog.hubspot.com/blog/tabid/6307/bid/5256/Sales-Vs-Marketing-Whose-Job-is-it-to-Generate-Leads.aspx

Content: The decision content includes market opportunity analysis, brand development, advertising, pricing and basic sales force management decisions. It also includes a simplified profit analysis.

Decisions by Quarter

Quarter 1: Setup your company, evaluate market opportunities and prepare for test market. • Determine desired image of company
- Designate a company name
• Analyze market opportunities—evaluate segments, geographic markets, and potential competition - Evaluate market survey results in End User Profile
• Establish corporate goals and strategic direction
- Select target segment
- Establish strategic direction
• Select test markets
- Open sales office

Quarter 2: Go to market to test your strategy and market assumptions. • Create customer value—match components to benefits desired (quality function deployment (QFD)) - Design 1 or 2 brands
• Marketing strategy—evaluate tactical options and choose marketing mix - Brand price
- Price promotions
- Sales priority
• Develop media plan and budget—ad copy design, media selection, and ad frequency - Place advertisements in media
• Sales force management—number employed, and training
- Hire salespeople assign to service or target segments - Open new sales office (optional)

Quarter 3: Evaluate test market performance and revise your strategy, become a learning organization. • Evaluate performance
- Financial performance—profitability analysis
- Market performance—customer opinion of brand designs, prices, advertising, and sales force - Competitor tactics—segments targeted and selection of marketing tactics • Revise marketing tactics as needed and continue test marketing

Quarter 4: Evaluate your position in the market and adjust your strategy. • Evaluate performance
- Financial performance—profitability analysis
- Market performance—customer opinion of brand designs, prices, advertising, and sales force - Competitor tactics—segments targeted and selection of marketing tactics • Adjust strategy—make incremental changes in tactics

- use activity based costing (ABC) to evaluate profitability of brands - evaluate profitability of division
- conduct demand analysis to estimate brand, price, advertising, and sales force elasticity

Quarter 5: Monitor, improve, and execute.
• Evaluate performance
- Financial performance—profitability analysis
- Market performance—customer opinion of brand designs, prices, advertising, and sales force - Competitor tactics—segments targeted and selection of marketing tactics • Skillfully adjust strategy

• Improve brands, pricing, and sales force
Quarter 6: Monitor, improve, and execute (continue).
• Manage strategy
• Skillfully adjust strategy to unanticipated competitive moves • Continuously improve brand features, pricing, and sales force

Final Quarter: Report to the board.
• Evaluation of financial and market performance
• Review of business
- Comparison of actions taken against your marketing goals - Review of significant events that affected the company and/or market • Assessment of current situation and market (Also, how is the current market different than it was in the early quarters?) - Customers

- Competition
- Company strengths and weaknesses
- Major problems/opportunities to be dealt with in next year

http://marketing.about.com/

Marketing Careers

By Laura Lake, About.com Guide
A career in marketing can take you in several different directions. Marketing is comprised of many facets and activities. You will find that there are many opportunities in marketing, is there a career path that is right for you? Explore the different...
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