Essay on Attitude

Only available on StudyMode
  • Download(s): 227
  • Published: December 11, 2012
Read full document
Text Preview
A COMPREHENSIVE STUDY ON ATTITUDES

Attitudes are evaluative statements, either favorable or unfavorable about objects, people, or events. They reflect how we feel about something. Definition of Attitude:
An attitude can be defines as “A predisposition or a tendency to respond positively or negatively towards a certain idea, object, person or situation”. Attitude influences an individual's choice of action and responses to challenges, incentives and rewards. Formation of Attitudes:

Attitudes may be learned from the experiences we have. These include mostly mundane events such as being praised by our parents for expounding “liberal” attitudes, but also major life and world events. The basic processes through which we learn attitudes remain the same throughout life, though as we grow older the attitudes we learn may be more complex, and the ones we already hold may become more resistant to change. The processes through which our experiences create attitudes are all related to “learning” which is a basic human process. A final source of attitudes is the culture in which a child grows up. Culturally prevalent prejudices are generally reflected in prejudiced.

Components of Attitudes:
Researchers have assumed that there are three components of attitudes: Cognition, affect and behavior. The Cognitive component is a description or belief in the way things are. It sets the stage for the more critical part of an attitude its affective component. Affect is the emotional or feeling segment of an attitude. Finally affect can lead to behavioral outcomes. The behavioral component of attitude describes an intention to behave in a certain way towards someone or something. Viewing attitudes as having three components is helpful in understanding their complexity and the potential relationship between attitudes and behavior.

EXAMPLE ILLUSTRATING THE COMPONENTS AND RELATION OF ATTITUDES:

Cognitive=Evaluation
My supervisor gave a promotion to a coworker who deserved it less than me. My supervisor is unfair. Cognitive=Evaluation
My supervisor gave a promotion to a coworker who deserved it less than me. My supervisor is unfair.

Negative Attitudes towards Supervisor
Negative Attitudes towards Supervisor

Affective=Feeling
I dislike my supervisor.
Affective=Feeling
I dislike my supervisor.

Behavior=Action
I’m looking for other work. I’ve complained about my supervisor to anyone who will listen. Behavior=Action
I’m looking for other work. I’ve complained about my supervisor to anyone who will listen.

This chart illustrates the example of an employee who did not get a promotion he thought he deserved; a coworker got it instead. The employee’s attitude towards his supervisor is illustrated as follows: The employee thought he deserved the promotion (cognition), he strongly dislikes his supervisor (affect) and he is looking for another job which then causes behavior.

Major Job Attitudes:
1. Job Satisfaction:
When people speak of employee attitudes, they usually mean job satisfaction, which describes a positive feeling about a job, resulting from an evaluation of its characteristics. A person with a high level of job satisfaction holds positive feelings about his job while a person with low level holds negative feelings. 2. Job Involvement:

It measures the degree to which people identify psychologically with their job and consider their perceived performance level important to their self-worth. Employees with high level of job involvement strongly identify with and really care about the work that they do. 3. Organizational Commitment:

In organizational commitment an employee identifies with a particular organization and its goals and wishes to remain a member. The different dimensions of organizational commitment are affective commitment, continuance commitment and normative commitment. 4. Perceived Organizational Support:

It is the degree to which employees believe the organization values their...
tracking img