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A GRADE ESSAY SKILLS – “PEAE” BY TOM LAW
Email:albusinessteam@yahoo.com.hk

A GRADE ESSAY SKILLS- “PEAE”
FOR HKDSE/HKAL
BY TOM LAW

A GRADE ESSAY SKILLS – “PEAE” BY TOM LAW
Email:albusinessteam@yahoo.com.hk

HKAL

BAFS

MARKS (25)

NUMER OF
POINTS

MARKS (20)

NUMER OF
POINTS

8+8+9

3+3+3

8+12

3+4

10+15

4+4

20

7

12+13

4+4

25

8

A GRADE ESSAY SKILLS – “PEAE” BY TOM LAW
Email:albusinessteam@yahoo.com.hk
EXAMPLE 1
Nowadays franchising is a common way to go into a business.
From the perspective of a franchisee, discuss the major benefits and drawbacks of operating a coffee shop under franchise. (25) 特許經營是現今進入一個行業的普遍方法。
是從特許權使用人的角度,討論以特許經營方式營運咖啡店的主要優點 及缺點(25)
EXAMPLE 2

Explain the major characteristics of an effective control system (10)
解釋有效控制制度的特性(10)

A GRADE ESSAY SKILLS – “PEAE” BY TOM LAW
Email:albusinessteam@yahoo.com.hk
EXAMPLE 3
Describe the different aspects to be considered in setting
quality control standards for (i) companies in manufacturing industries and (ii) companies in service industries. (13)
描述(i)製造業公司和(ii)服務業公司在訂定品質控制標準時需考慮的不 同範疇。(13)

EXAMPLE 4

Illustrate with examples the measures that service business in Kong Kong might adopt to manage the quantity of (I) services demanded and (ii) services supplied. (12)
舉例闡述香港服務業的企業可採用的措施,以調控服務的(i) 需求量和 (ii)供應量。(12)

A GRADE ESSAY SKILLS – “PEAE” BY TOM LAW
Email:albusinessteam@yahoo.com.hk
EXAMPLE 5
A jewelry company is considering the use of financial incentives and job enrichment to enhance the job performance of its (I) sales people (ii) jewelry designers
Evaluate the effectiveness of using financial incentives to
enhance the job performance of these two types of employees
(12)
某珠寶公司正考慮以財務獎勵和工作豐富化來改善 (I) 銷售人員 (ii) 珠 寶設計員
評論以財務獎勵來改善上述兩類員工工作表現的成效 (12)

A GRADE ESSAY SKILLS – “PEAE” BY TOM LAW
Email:albusinessteam@yahoo.com.hk
題目字眼

難度 ☆☆☆

PEAE

LIST/列出



P+E

DISCUSS/討論

☆☆

P+E+A

ELABORATE/闡 ☆☆


P+E+A

EXPLAIN/解釋

☆☆

P+E+A

DESCRIBE/描述 ☆☆

P+E+A

ILLUSTRATE
WITH
EXAMPLES/舉
例闡述

☆☆

P+E+A

ANALYSE/分析

☆☆☆

P+E+A+E

EVALUATE/評


☆☆☆

P+E+A+E

A GRADE ESSAY SKILLS – “PEAE” BY TOM LAW
Email:albusinessteam@yahoo.com.hk

PEAE

Point
Elaboration
Application
Evaluation

A GRADE ESSAY SKILLS – “PEAE” BY TOM LAW
Email:albusinessteam@yahoo.com.hk

PEAE
P:售價下跌致使銷售量增加

E:假設人們購買意欲受售價影響+配合市場推銷 技巧和廣告
A:海洋公園門票周年減價
E:收益未必增加(競爭者/需求彈性)

A GRADE ESSAY SKILLS – “PEAE” BY TOM LAW
Email:albusinessteam@yahoo.com.hk
題目字眼

難度 ☆☆☆

PEAE

LIST/列出



P+E

DISCUSS/討論

☆☆

P+E+A

ELABORATE/闡 ☆☆


P+E+A

EXPLAIN/解釋

☆☆

P+E+A

DESCRIBE/描述 ☆☆

P+E+A

ILLUSTRATE
WITH
EXAMPLES/舉
例闡述

☆☆

P+E+A

ANALYSE/分析

☆☆☆

P+E+A+E

EVALUATE/評


☆☆☆

P+E+A+E

A GRADE ESSAY SKILLS – “PEAE” BY TOM LAW
Email:albusinessteam@yahoo.com.hk
EXAMPLE 5

A jewelry company is considering the use of financial incentives and job enrichment to enhance the job performance of its (I) sales people (ii) jewelry designers
a) Evaluate the effectiveness of using financial incentives to enhance the job performance of these two types of employees (12)
某珠寶公司正考慮以財務獎勵和工作豐富化來改善 (I) 銷售人員 (ii) 珠寶設計員 a) 評論以財務獎勵來改善上述兩類員工工作表現的成效 (12)

• 12 marks= 4 points
POINT
More effective in enhancing the job performance of sales people /財務獎勵對銷售員較適合提升工作表現 ELABORATION

Sales performance is more measurable/銷售人員的表現可被衡量 APPLICATION
Higher sales figures imply better sales performance/較高的銷售數量意味著較好的銷售表現 EVALUATION

why not applicable to jewelry designers/為何珠寶設計員不適用財務獎勵? the idea of fashion, dignity or beauty is quite abstract and subjective. There are no standards or guidelines to tell exactly what it should be.

時尚、 高尚或美的想法是相當抽象和主觀。 沒有標準或指引告訴我們什麼應該是好,

A GRADE ESSAY SKILLS – “PEAE” BY TOM LAW
Email:albusinessteam@yahoo.com.hk
EXAMPLE 5
A jewelry company is considering the use of financial incentives...
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