C) Perception D) Learning E) Personality 8) People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information to which he is exposed is called ________. A) selective retention B) selective distortion C) selective attention D) selective perception E) selective attitude 9) Some consumers worry that they will be affected by marketing messages without even knowing it. They are concerned about ________ advertising. A) subliminal B) alternative evaluation C) perceptual D) hierarchical E) comparative 10) A(n) ________ is a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea. A) motive B) lifestyle C) perception D) attitude E) belief 11) After the purchase of a product, consumers will be either satisfied or dissatisfied and engage in ________. A) variety-reducing behavior B) postpurchase behavior C) alternative evaluation D) information searches E) product expectations 12) Almost all major purchases result in ________, or discomfort caused by postpurchase conflict. A) need recognition B) legitimization C) cognitive dissonance D) dissatisfaction E) purchase decisions 13) Which of the following is NOT one of the stages that customers go through in the process of learning about and making decisions about a new product or service? A) evaluation B) acceptance C) trial D) awareness E) interest 14) Robert has taken up bicycle riding as a hobby and as a way to maintain his physical stamina. He 8) _______
s he will 14) need to drink adequate water when he is bike riding. He wants to buy a hydratio n system. Having gathered a great deal of informati on, he has decided to compare three systems: Waterba gs for Roadies, Supertan ker Hydropa cks, and Fast Water. Robert is in the ________ stage of his purchase decision. A) information choice B) problem recognition C) product choice D) postpurchase evaluation E) evaluation of alternatives 15) Cameron loves to know about and purchase the most up-to-date technological gadgets. Among his friends, he is almost always the first to own the newest electronic product. Often the products that Cameron buys become adopted by large groups of consumers, but occasionally...