Essay About Mcdonalds Marketing

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  • Topic: Management, McDonald's, Quality assurance
  • Pages : 10 (2700 words )
  • Download(s) : 257
  • Published : May 9, 2011
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Executive Summary
The purpose of this project to know that how Operation Management Strategies & Total Quality Management Strategies are made, implemented and how they impacts on the organization. For this purpose we selected McDonalds to obtain necessary data and its analysis.

With the completion of this project we have learned that how Operations Management Strategies & TQM Strategies are implementing and its impacts on the organization.

Operations Management Strategies plays very important role in achieving an organizational goals. By using these strategies an organization controls and maintains all its operations. So these should make after a comprehensive marketing analysis, according to capabilities and resources of an organization. Total Quality Management enables an organization to have improved products, high and competitive product environment and customer satisfaction Operations Management Strategies in McDonalds are being made by top management. These strategies are implements in all branches under instructions of top management, which are distributed to all branches in written form. So there are operations mangers in all branches that control all operational activities. These strategies impacts positively and helps to achieve the goals.

Introduction to Project
The purpose of this project is to know how the Operation Management Strategies and Quality Management Strategies occur in Fast-food sector, especially in McDonalds, and how these strategies are implemented. The basic Operations Management Strategies are:-

1. Design of goods and services
2. Managing quality
3. Process strategy
4. Location strategy
5. Layout
6. Human resource
7. Supply chain management
8. Inventory management
9. Scheduling
10. Maintenance

Some features of quality management strategies are:

1. Product Quality
2. Training
3. Continuous Improvement
4. Customer Satisfaction
So we will analyze how these strategies are being implemented in McDonalds.

In this project we studied all the above mentioned operational strategies and tried to get the theme of these strategies. Also got some information from internet and then by analyzing the base of these strategies we implemented our knowledge in practical working environment of the organization i.e. McDonalds.

From day one, McDonald’s believed in forging new opportunities. The same holds true today, and it’s this kind of philosophy that will launch your career. For starters, Ray Kroc, our founder and inspiration, parlayed exclusive distribution rights of an innovative milkshake maker into the first-ever franchise in Des Plaines, Illinois.

Later, Ronald McDonald proved another huge idea from a set of wonderful folks. Introduced in his first TV appearance, Ronald became recognized as “the smile known around the world.” Today, he is as recognized as Santa Claus.

In yet another example of empowered big-thinking, franchisee Jim Delligatti invented the Big Mac and changed hamburgers forever. As you can see, broad vision, big ideas, and a family of great people fuel our success. It’s true, new employees today are our leaders tomorrow.

McDonald's a Global Phenomenon
Formed in 1954, McDonald's brand is the leading global foodservice retailer with more than 30,000 local restaurants serving nearly 50 million people in more than 120 countries each day. The rich history began with founder Ray Kroc's strong foundation. McDonald's vision and commitment of our talented executives is to keep the shine on McDonald's arches for years to come.

McDonald's in Pakistan
Aiming to be the world's best quick service restaurant experience, McDonald's started its operations in Pakistan in September 1998 and is a leading fast food service retailer for its valued customers. With a strong belief in the phrase when it's green it's growing. McDonald's Pakistan is growing with the focus to provide friendly and quick service...
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