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Walmart Stores, Inc.
Strategic Initiative
Preston Burrell, Sue Ford, Ketia Francois, Chris Hiniker, George Lance FIN370
July 29, 2013
Laura Haase

Walmart’s Strategic Initiative
Strategic planning is a goal of most if not all companies that exist. Some may use this form of planning on a small scale and meet about things such as improving satisfaction ratings or improving the company’s website. Others meet about larger goals that can change and improve the image and branding of a company. That is the case with Walmart. According to Walmart (2013), the company has been issuing a Global Responsibility Report since 2005. This report covers many areas of importance to Walmart such as talent development, healthier foods, and stakeholder engagement, but there is one area of importance that has been a key area of improvement for the past few years. Walmart has invested a large amount of energy, time, and money in the area of environmental sustainability. A project this big needs a specialized team of individuals skilled in strategic planning to ensure that this focus becomes an attainable goal. The process of strategic planning helps Walmart understand who they are as a company and the impact it will have on its business.

Walmart and other companies have learned that environmental sustainability has become an essential ingredient to doing business responsibly and successfully ("Walmart", 2013). According to "Walmart" (2013), "As the world’s largest retailer, our actions have the potential to save our customers money and help ensure a better world for generations to come” (Environmental Responsibility). The report also states that, “at the same time, it sets the stage for a more financial stable and responsible Walmart” (Environmental Responsibility). Walmart has three inspirational goals to help the environment, be supplied 100% by renewable energy, create zero waste, and sell products that sustain people and the environment ("Walmart", 2013)....