Essay

Only available on StudyMode
  • Download(s) : 97
  • Published : January 28, 2013
Open Document
Text Preview
Strategic Decision Making

Prepared for:Stephanie

STUDENT NAME: Xu jiayi

ENGLISH NAME: Blair

STUDENT ID: 022BA710

Table of Contents

Executive summary…………………………………..3
Introduction3
History4
Organizational Structure4
Knowledge of concepts…………………………………………….6 Their Mission6
The strucure7
Pepsi cola`s management8
Marketing9
Finance11
Pricing………………………………………………………………….12 Sreategy Formulation14
SWOT analysis14
Internal15
External16
IE Matrix16
SWOT17
Conclusion19
Reference20

Executive summary

PepsiCo (Pepsico., Inc.) Is one of the world's most successful consumer goods companies in the world, more than 200   Pepsi-Cola in 1998 logo
Countries and has 140,000 employees,
2004 sales revenue of $ 29.3 billion, is the world's fourth-largest food and beverage company. 2006, won by the world brand competitiveness laboratory 53 of the "100 Best Employers list," the magazine "Fortune" Global 500 ranking, published in 2004, PepsiCo ranked 166 and for two consecutive years was named "Fortune" most Admired beverage companies in the world, "the first, in 2004," Forbes "magazine," the nation's most valuable company brand in the PepsiCo ranked in the top ten. "Business Week" in August 2003 vote rankings of the world's most valuable brand, PepsiCo's Pepsi brand ranked 23rd. PepsiCo, the predecessor of Pepsi-Cola Company was founded in 1898. Pepsi-Cola Company in 1965 the company merged with the world's largest snack food manufacturing vendors Frito-Lay (Frito-lay), composed of a hundred Pepsi-Cola in 1898 logo

The matter company. In order to better play to the advantages of the product structure, market operators focus on core brands, PepsiCo in October 1997 to make major strategic adjustment will have Pizza Hut Pizza Hut, Kentucky Fried Chicken (KFC) and Taco Bell restaurant from the company split off to become an independent publicly traded company, Tricon Global company...
tracking img