Esquire appeared, for the first time, in October 1933. Founded and edited by David A. Smart, Henry L. Jackson (who was killed in the crash of United Airlines Flight 624) and Arnold Gingrich. It later transformed itself into a more refined periodical with an emphasis on men's fashion and contributions by Ernest Hemingway, F. Scott Fitzgerald, Alberto Moravia, Andre Gide and Julian Huxley. In the 1940s, the popularity of the Petty Girls and Vargas Girls provided a circulation boost. In the 1960s, Esquire helped pioneer the trend ofNew Journalism by publishing such writers as Norman Mailer, Tim O'Brien, John Sack, Gay Talese, Tom Wolfe and Terry Southern. In August 1969, Esquire published Normand Poirier's piece, An American Atrocity, one of the first reports of American atrocities committed against Vietnamese civilians. Under Harold Hayes, who ran it from 1961 to 1973, it became as distinctive as its oversized pages. The magazine shrank to the conventional 8½x11 inches in 1971. The magazine was sold by the original owners to Clay Felker in 1977, who sold it to the 13-30 Corporation, a Tennessee publisher, two years later. During this time, New York Womanmagazine was launched as something of a spinoff version of Esquire aimed at female audience. 13-30 split up in 1986, and Esquire was sold to Hearst at the end of the year, with New York Woman going its separate way to American Express Publishing. David M. Granger was named editor-in-chief of the magazine in June 1997. Since his arrival, the magazine has received numerous awards, including multiple National Magazine Awards — the industry’s highest honor. Prior to becoming editor-in-chief at Esquire, Granger was the executive editor at GQ for nearly six years. Current award winning staff writers include Tom Chiarella, Scott Raab, Mike Sager, Chris Jones, John H. Richardson, Cal Fussman, Lisa Taddeo and Tom Junod.