Established in 2000, Birla Sunlife Insurance company limited (BSLI), is a Joint venture between Aditya Birla Group, a well known and trusted name globally amongst Indian conglomerates and Sun Life financial Inc., leading International services organisation from Canada. The local knowledge of Aditya birla group combined with the domain expertize in Sunlife Financial Inc, offers a formidable protection for its customers future.
With the experience of 10 years, BSLI has contributed significantly to the growth and development of life insurance industry and currently ranks amongst the top 6 private insurance companies in India.
Known for its innovation and creating industry benchmarks, BSLI has several firsts to its credits. It was the first Indian Insurance company to introduce “Free look period”. And later on it was made mandatory by IRDA for all Insurance companies. Additionally, BSLI pioneered the launch of Unit Linked Life Insurance Plans amongst the private players in India. To establish credibility and further transparency, BSLI also enjoys the prstige of the originator of practice to disclose the portfolio on monthly basis. These category development initiatives have helped BSLI be close to its policy holders expectations which gets further accentutaed by bouquet of insurance products that the company offers and 1,47,3900 empanelled advisors. This impressive combination of domain expertise, product range, reach and ears on ground, helped BSLI cover more than 2.4 million lives since it commenced operations and establish a customer base spread across 1500 towns and cities in India. Additionallly, BSLI, has the best Turnaround time according to LOMA on all claims parameters. Such services are well supported by sound financials that the company has. The AUM of BSLI stood at Rs. 19725 crores as on april 30, 2011, while the company has a robust capital of Rs. 2450 crores.
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