A. In marketing the ODW software, our target market is overwhelmingly individuals in the legal field. These individuals can include lawyers and paralegals involved with organizations ranging from large legal firms to small individual practices. Due to the nature of this specific market, our core customer profile is comprised of individuals ranging in age from their mid-twenties up. The individuals involved in the purchasing for these organizations generally exhibit a mid to very high level of income ($40,000+). They are inherently moderately to very educated, possessing either paralegal training or a law degree and are very knowlegible about matters in the legal field. This experience in legal matters may not be matched with an underlying skill in the management of legal firms or organization. They generally exhibit a need for exact data, rendered quickly and easily.
B. Equitech's Operational Data Warehouse software allows for our customer base to continually amass and store legal data both effortlessly and flawlessly. Our integrated one source approach allows for law firms to increase the productivity as well as efficiency of its company by having all data in one central location that can be accessed from numerous settings whether it be on-site or from a remote location via a hand-held device. Firms can cross reference cases, track clients, or manage time and expenses all from universally connected repositories. This allows attorneys to spend more time away from the office with clients yet still have their files accessible as well as have the assurance of their data's validity since it is continually updated. Also, our time tracking and expense report feature permits the accurate recording of billable time as well as expenses. Accurate billing is essential in keeping costs under control.
Because technology, as well as the legal environment, is ever changing, many companies are hesitant to embrace new software... [continues]
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