Investigation methods that are often used to explore diverse communities are,
Using a questionnaire is a good way of collecting information from large numbers of participants. You would use this method of investigation gathering when it is not possible to get numbers or the relevant information from text books or internet.
•Surveys are cheap to do
•Surveys are useful in a large population.
•Many questions can be asked about a given topic giving considerable flexibility.
•The researcher must ensure that a large number of people will reply. •It may be hard for people to recall information or to tell the truth about a question. •Surveys are inflexible in that they require the initial question design to remain the same throughout the data collection. •Not all people want to participate
Direct observation is where you stand in a busy place and observe people. This method can be used without bothering anyone and are able to gatherer adequate and truthful information. You could possible use this method if you wanted to find out how many people visit a certain location.
•Are able to use other observers information
•This observation method can be totally free to perform
•Are able to cover several groups.
•Does not provide complete information for difficult questions. •Time consuming
•Observer needs to be fully qualified and have a good understanding of questions.
An observation technique in which some record of past behaviour is used, rather than observation of behaviour as it occurs for example if a shop has a counter on how many people have entered the shop u would use that information. U would be able to then look at the amount of receipts to be able to find out what percentage would be buying from your business.
•It can be far...