Business sustainability has grown out of its normal realm of being environmentally aware and being green. To grow into the future, businesses need to apply eco-efficient practices to produce better outputs. Everything a business does in relation to its products, services, people, and the community around it, should contribute a sustainable future.
To be successful in the long-term, leaders must look beyond what they are doing today and consider what they will be doing in the near future and in the far future. This is an ever-changing world. This means they need to implement ethical and innovative operational strategies. According to Desjardins, Interface Carpet Corporation, for example, has given themselves a makeover from a product-based to a service-based company to fit into market behavior shifting from owning to leasing a product. By putting their business in a broader context and by assessing their customer needs and interests more thoroughly, they are able to please their customers by giving them more flexibility with changing the carpet designs “at lower costs and fewer burdens.” Altogether they have raised community awareness of our environment and its impact on us. Sustainable businesses reap the benefits of having reduced costs, improved productivity, gaining customer trust, and earning new customers. The environmental benefits that happen to occur as a result of sustainable practices are always a plus. To bring a business into a sustainable stage, a business should start changing many of its aspects. They should encourage more products and services that utilize resources efficiently and effectively over the long term. They should manage risks at both economic and environmental levels. Love Canal is an example of a company which irresponsibly dumps toxic wastes into the water source creating irreversible effect on the environment. To embrace the green theme, one can start with simple practices such as: choose green energy, choose...
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